The key role of the original article, the selection of keywords, and the keywords in the title content are closely related.
Original articles are only the basic conditions for content optimization, not the ultimate goal. How can a good article be considered valuable by search engines? Here we have to mention the relevance of the title and content and the art of keywords.
First, the definition of article keywords. The keywords of each article must be refined and quantified. Generally speaking, each article should not have too many or too few keywords, about 5-10, and the main keywords in the article should be subdivided, for example, words should be split into definitions, so that users can search When , you only need to search for any participle to find the article. This is the minimum principle of keywords.
Secondly, online media articles are very particular about their titles, and the best among them are the group of clickbait writers from Sina. A good article title should not only be attractive, but also take into account search engine optimization.
For example, if the title of an article contains four words, these four words must not only be attractive, but also appear repeatedly in the content of the article. These four words can appear, or they can appear separately. They do not need to be consecutive. As long as they appear repeatedly, and more importantly, these words must be extremely consistent with the content, only then will they be considered valuable articles by search engines. Many website editors like to use some popular keywords, such as home appliance repair, men, gynecology and other keywords to define articles. The keywords have nothing to do with the content and title of the article. In this way, search engines will think that this page is a spam page. The possibility of being indexed is very small. Even if it is indexed, repeated text can be extracted from the article content and identified as the keywords of the page to replace the keywords customized by the editor.
When it comes to "keywords", we have to talk about the current Chinese word segmentation technology. How do search engines determine whether an article is original or plagiarized? Search engines do not read the article, but define some logical words. According to The logical word segmentation defined in advance divides the article content, and the "keywords" are compared with these divided sentences to select the most repeated paragraphs and dedicate them to the end user. If two articles If the arrangement and combination of sentences are exactly the same, search engines will regard the two articles as the same. In other words, even if we plagiarize the content of other websites, we must disrupt their ordering, or organize and reprocess their articles, convert them into our own language and re-describe them, so that search engines will think that they are A new article can be ranked higher than previously published articles of the same type.
To sum up, website SEO optimization based on content is a matter of human effort and depends on the specific operator. Strictly speaking, it is a matter of website operation. The above is purely based on personal experience and may have some inaccuracies, but aside from this article No matter the article, everyone knows that optimizing original articles will get a higher weight. Although this is a bit difficult, the effect will be much better than if you go to other websites as articles.
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