Too many people who do hospital Internet marketing are troubled by looking for website promotion methods and Internet marketing methods. I am also looking for better and more effective promotion and marketing methods. Research and practice have shown that there are three methods that are very effective. Each of them has its own trump card, and each has its own "Achilles' heel", so I call it "Huashan Sword Theory".
The first trick is money. Don't laugh. The reason why it is listed in the first lecture is because it is too lethal. If you don’t believe it, please take a look at the Baidu keyword bidding ranking. Promotional ones are ranked at the front of snapshots. On Google’s side, sponsored links are also at the top, right? The content ads of these two uncles can make the Internet overnight as long as they have money. Our ads can be seen everywhere on the Internet, and the same goes for other online media. As long as you have money, your ads can be everywhere. Everyone knows that many celebrities are supported by money. With so many advertisements out there, it would be damned if our website’s traffic was not boosted. As the website traffic increases, the number of consultations, appointments, and medical consultations will naturally increase. The money is great. Ha...wu...what's wrong? When I looked at the report analysis, I found that I didn't make any money. This is the Achilles heel of money. In this kind of money-burning promotion and marketing, if the marketer does not pay attention to the conversion rate, in the end, even if the number of hospital visits increases, do you think he is the "contributor"?
The second move is "hacking". Technical personnel engaged in Internet marketing all pay attention to website optimization and website weight. If the website does not have weight, or the weight is not high enough, then web page snapshots will never get a good ranking. If the web page snapshot is not well ranked (not on the first page), the traffic of the website will naturally not be good, and then a chain reaction will occur. Therefore, hospital online promotion and marketing is reflected in technical strength to a certain extent. Whichever hospital has an excellent technical team will have certain advantages. Under normal circumstances, it is good for the hospital's technical team to have people who know a little bit about SEO, but it would be a big deal if there are more powerful, quasi-hacker-level technicians. I think the hospital should give this guy some bonuses. Let me give you an example. Anyone who knows something about SEO knows that the quantity and quality of external links to a website are very important, but it is not easy to obtain enough high-quality external links, especially for a new website. But these things are not difficult for a high-level technician. I think when I say this, many people are thinking about it and are excited. But I must remind you that the risk of this move is still very high. Those who work in technology must know the reasons, so I won’t say more. If you are still unsure, ask the technician.
The third move is manpower. Yes, it is manpower. Chairman Mao said, there is strength in numbers. I think it is so right. Just imagine, there are not too many, there are twenty or thirty people every day, updating the website every day, the articles are all revised or original. If you say that the website has no other reasons, the traffic of the website does not increase, what the hell, right? Ask if you don’t believe it. Go to 39 Health Network and ask how many website editors they have. It doesn’t take much, just ten more people, go to forums, blogs, and post every day... If the number of doctor visits does not increase after three to five months, then it is really a ghost. It can only be said that you are unlucky and have encountered it. This is the Achilles heel of manpower. In addition, can the hospital really recruit so many people to do the work?
The above is my personal opinion. If something is wrong or you have other opinions and suggestions, please tell me. Do ideas need to be exchanged for progress to occur?
Original address: http://www.fgpblog.cn/contents/41.shtml
The author of this article: Fang Guoping, currently working in a private hospital in Hangzhou, has been engaged in e-commerce website planning and construction, and online promotion and marketing management. In recent years, he has been committed to the research on network marketing and operations of private hospitals. We welcome exchanges and guidance. QQ: 348409791, email: [email protected]
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