I have said before that although I personally do not advocate or do black hat, I do not reject black hat SEO. White hat or black hat is a lifestyle choice. Of course, the premise is not to become a hacker.
On the contrary, I love black hat SEOers. There are several reasons.
First, many SEO black hats are very smart, and learning their techniques and cases can be eye-opening.
Second, only with the courage of black hats who keep testing minefields can we know what can and cannot be done. Without black hat SEO to experiment, white hat SEO would be more dangerous.
Third, there are many black hat SEOers who are still very entertaining.
I believe you have often seen some webmasters in forums complaining innocently about their websites being demoted or even deleted. In fact, these black hat SEOers know why, and everyone knows it too.
There was a post in the Google Help Forum two days ago that was very entertaining. This webmaster who posted the post seemed innocent enough and had all his websites deleted by Google. He listed 5 information websites. According to him, they are all truly human-made information websites. They focus on different topics, and none of them is the kind of website that automatically generates content. All five domain names are long domain names full of keywords.
The webmaster was confused and aggrieved and asked: Why is this? Why is this? This is unfair!
Then someone pointed out that a large part of these websites are exchanging friendly link pages, and all these websites are cross-linked to each other to form a link farm. The webmaster answered innocently that our cross-links are not for PR and links, because we already know that cross-links on the same IP are useless. Of course, this webmaster doesn't care about PR and links, but he does care about the website being deleted.
Some people also found that some pages of the website have duplicate content, the most typical one is the privacy policy page. This isn't a big deal, the privacy policies are pretty much the same. The webmaster solemnly stated that our company has a policy that requires employees not to plagiarize content, so most of the content is original.
Then a Google employee popped up and pointed out that they often have content like this on their site:
Every year, millions of people suffer from head injury symptoms. Most of these are minor because the skull is designed to protect the brain. Most closed head injury symptoms will usually go away on their own. However, more than half a million head injuries a year, are severe enough to require hospitalization.
This content has long been available on other websites, but there are just a few words missing:
Every year, approximately two million people sustain a head injury. Most of these injuries are minor because the skull provides the brain with considerable protection — thus symptoms of minor head injuries usually resolve with time. However, more than half a million head injuries a year are severe enough to require hospitalization.
Obviously, the so-called originality of this webmaster is to add some words such as "of, land, get, possibly, maybe". This is what many domestic webmasters refer to as pseudo-original, right?
Then the webmaster casually mentioned that the brother of one of his partners had created many so-called original content websites based on different keywords, and there were hundreds of them. What a surprise.
Someone listed some of this webmaster's websites. If you click on them, you will see that they are typical single-page websites. There is only one page and two or three paragraphs of text, and they are copied. Then they put Google Adsense and affiliate program links. , the rest of the entire website is to exchange links. Take away a page of plagiarized content, ads, and exchanged links, and there’s nothing left.
We can do it for site groups, single pages, and friendly links. It’s disgusting to copy some content occasionally, but forget it, we don’t care. Google Adsense can do it even more. But if you create hundreds of websites with nothing but one page of plagiarized content, all in one piece, then don’t feel innocent.
The webmaster still felt innocent and puzzled, and asked the cutest question: Is it possible for Google engineers to talk to us face to face and tell us the reason? We don’t need Google engineers to come to our place. We would love to visit Google…