1. The natural growth of the number of external links
The more external incoming links a website has, the greater its chances of obtaining search engine rankings. However, sometimes it can be self-defeating. When many webmasters understand the role of external links in their site's search engine rankings, they will inevitably spend a lot of energy building external links to their own sites. As a result, we often see situations like this. Some webmasters use various techniques to allow a site to obtain a large number of external incoming links in a short period of time. However, some people complain afterwards that this approach did not improve their website. To obtain good rankings, on the contrary, the good keyword rankings that have been obtained before have begun to decline, and some web pages have even disappeared from the search results.
The growth in the number of external links to a website should be natural. As the website develops, the number of external links it obtains will increase in stages. The advice given here is not to add a large number of external links to your website in a short period of time. This approach will arouse the suspicion of search engines, because search engines will think that your approach violates the principle of fair ranking.
2. Don’t forget what you can do best
The external link building work of the website is something that the webmaster must do, but it is not the most important compared with other tasks, such as the content construction of the website. The increase of external links to a website can indeed have a significant effect on the search engine ranking of the website. However, due to its non-controllable nature, successful link exchange requires not only time and energy investment, but also luck. Why don’t we invest more time in building our own website content? Leaving aside the benefits of updating website content to increase the loyalty of website users, let’s analyze the role of internal links in the website for SEO.
Compared with external links, internal links of a website have the following characteristics:
It is very easy to export a link from one web page to another web page without having to go around asking for help;
Reasonable internal link deployment planning makes the web pages in the website more layered. Which web pages in your website will participate in the ranking of which keywords, just arrange more links to them from other related pages in the site. Through the number of site links obtained by a web page, search engines can easily identify which pages are important in the website.
The method to increase the number of internal links of a webpage is very simple. You only need to create more webpages related to its content in the website and import the keyword links of the newly created webpage content.
The rational use of internal links can help focus the website content theme, so that the core keywords in the theme have a ranking advantage in search engines; the interlinks between web pages in the site can help improve the efficiency of search engines' crawling and indexing of the website. We should make more efforts on what we can do well. After all, high-quality external links are hard to come by. A huge number of low-quality links will not be very helpful in improving your website’s search engine rankings. On the contrary, This will make your website suspicious of search engines.
3. It is not advisable to use software for mass messaging
The practice of obtaining a large number of external links through software mass distribution can indeed improve a site's keyword ranking in search engines in the short term. However, this approach carries great risks. Once detected by search engines, websites that receive a large number of external incoming links will be punished by search engines.
Many websites have opened up the function of interacting with users (message boards, blogs and forums, etc.). Users can leave comments on the information published by the website. SEO personnel can automatically send link information with planned keywords to these websites through mass sending software. . These obvious attempts to improve search engine rankings through the number of external links are unethical, and most of the comment information they send out has no value.
Bulk sending through software can effectively increase the number of external links on the site, but the relevance of the links is very poor. Since this approach carries a high risk of being expelled from search engines, it is not recommended to use software mass messaging to build external links to the website.
This article is contributed by the webmaster of www.cqyouguan.cn!