When I first came into contact with SEO, I regarded SEO as a god. It was a pleasant thing to be able to bring many people to visit the website through SEO technology every day. Only after I became a webmaster did I realize that in fact, a website cannot completely rely on SEO, but it cannot leave SEO either.
1. A website is inseparable from SEO
As ordinary netizens, their main online activities include browsing news, reading emails, instant messaging, online communication and searching for information. For the first three, each netizen may have a fixed website or tool, but when looking for information, netizens need to use search engines. Although there are only a few commonly used search engines at present, these few seem insignificant. search engines dominate hundreds of millions of websites. Because we want to bring traffic to the website, we need to rely on search engines. Of course, SEO work is indispensable.
2. SEO is not everything about a website
Any website needs traffic. Of course, SEO can bring traffic, but ultimately we want to see users of the website, not just traffic. The ultimate goal of website optimization is to improve the user experience of the website, not to improve the ranking of the website. Improving website ranking is only a natural result of website optimization. If improving website ranking is regarded as the purpose of website optimization, then the operator will easily fall into an embarrassing situation that he cannot extricate himself from. By adding the collection function when the web page is closed, it can help netizens collect the website so that they will not remember the website information when they want to visit it for the second time. Therefore, user friendliness should be increased, and while taking into account SEO, it is also necessary to estimate the users of the website. , improve the probability of a user’s second visit or more visits.
3. SEO can also be used to improve user experience
SEO is about using users' search habits to bring traffic to the website, and a large amount of original content can improve the value and professionalism of the website, increase traffic, and improve the website conversion rate. A large amount of original content is a good way to build website credibility. With the key to authority, it can improve website trust, user experience, and help promote the website brand. At the same time, appropriate internal links in SEO are also a very important aspect of improving user experience.
This article is contributed by the webmaster of www.mzeyes.com!