We know that the quality and quantity of external links will affect the PR ranking of a web page, but this can be considered as an external factor, but everything is a combination of internal and external factors, so today we will look at the internal factors that affect the number and ranking of web pages. —Structure planning of the website!
What is website structure
The definition found on the Internet is: Website structure refers to the hierarchical relationship between pages in the website; it can be divided into logical structure and physical structure according to its nature. In layman's terms, the hierarchical relationship between pages is the relationship between links between internal web pages of the website! Make a reasonable typesetting and layout of the website. The page structure of most website homepages will include the page title, website LOGO, navigation bar, and login area. , search area, hot recommendation area, main content area and footer area. Other pages do not need to be so complicated to set up. They are generally composed of page title, website LOGO, navigation bar, main content area and footer area.
What are the advantages of a good website structure?
1. Measuring the value of user experience: It is said that the first impression is very important. A well-organized website with clear categories, coupled with fresh and basic web colors, and convenient website navigation, will be a kind of enjoyment for users during the browsing process, regardless of the user. No matter how you browse your website, you can find the "way home". If the user experience is good and she gets what she wants, she will naturally successfully enter the user's heart! If she chooses to bookmark your website, you will have a stable customer source. On the contrary, for those messy websites, if there is no content, they will either be closed immediately, or they will retrieve the information and not come back again!
2. Affect the number of included pages by search engines: A good website structure design will continuously guide spiders to crawl your website, thereby increasing the number of included pages. If pages with high weight have links pointing to other pages, spiders will find some Considered to be a relatively important target page. Spiders usually start crawling links from the homepage and then follow them one by one. However, the link depth should not be too long, generally no more than three levels!
Website structure classification
According to the nature, it is divided into logical structure and physical structure, which respectively involve two concepts: link depth and directory depth.
Logical structure actually refers to the hierarchical relationship between links between pages. The corresponding thing is link depth.
Link depth is the number of paths that search engines take from the initial page (source page) to the page where the link points (target page)! Therefore, the shorter the path, the higher the chance of being seen by search engines. Think about it if you are a real user and click on the title and the information you want is not immediately displayed. There are links one after another. Even if you finally get the information, you will feel deceived. Therefore, it is best not to have a deep link. More than 3.
The logical structure is divided into flat type and tree type.
Tile structure: generally means that the links are on both sides, each page has an entrance to other linked pages, and the link depth is 1.
Tree structure: You can vividly imagine that it starts from the root of a tree and branches out one by one! For example, a target webpage with a link depth of 3 may first be entered from the homepage link, and then entered through the link when reaching the second page. A real landing page!
The physical structure is the physical storage location of the web page we see on the URL address! The concept involved is the target directory
Directory depth refers to the directory level where the page is stored. For files placed directly in the root directory of the website, the depth of the directory is 0
The physical structure is also divided into tile type and tree type.
In the tiled type, all web pages exist directly in the root directory. Such pages are stored directly and are not conducive to later maintenance.
http://www.domain.com/a.php
http://www.domain.com/b.php
………….Go to N web page
Tree structure: It is divided into some channels or categories under the root directory to store related web pages.
http://www.domain.com/music/a.php
http://www.domain.com/music/b.php
http://www.domain.com/music/c.php
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