Last year, I had the idea of building a local fast food network. This idea came from a visit to the company to discuss a cooperation project. At noon, the bosses who deliver lunches go to every house to ask if they need to deliver lunches, and then go back to the restaurant to pick up the lunches. Some bosses who are more convenient print a lot of cards and send them to the company for distribution, but inevitably some companies will lose them accidentally. Today's office workers have their own computers (take Chengdu as an example), and it is very convenient for them to access information online. Generally, every company has a 1-2 hour break at noon. How many office workers order food from fast food websites every day?
Nowadays, there are more and more local fast food networks. For example, “Quanzhou Very Shopping Network”, “Hefei Fast Food Network”, “Nanning Fast Food Network”, “Guangzhou Fast Food Network”, etc. are all representatives of local fast food networks, targeting all groups of people. It's an office worker. From a functional point of view, the functions of Very Shopping Network are relatively complete, and the functions of other websites are also very practical. In terms of user experience, it is very convenient for users to use and it is easy to find food delivery targets. In terms of profit model, it is almost impossible to see any website with very novel profit methods. Perhaps this is the biggest problem facing this industry.
The author analyzes several characteristics of the fast food network: it is difficult to sustain, difficult to make a profit, difficult to maintain, easy to accept, and easy to promote. The problem that the fast food network wants to solve is: how to let office workers find cheap, high-quality lunches with fast delivery speed online, and also One needs to solve the 1-2 hours of boredom for office workers at noon. Only by firmly grasping these two core issues can the fast food network continue to attract attention.
Unsustainable
People who browse the website are mainly concentrated between 11:00 and 13:00 noon from Monday to Friday. During the rest of the time, it is difficult for anyone to pay attention to what they are going to eat next. Office workers come to the website to find food delivery merchants. Once they find the merchant, they call Forget it if you order food by phone. To attract users to visit the website at other times, you need to think about what other office workers will pay attention.
Difficult to make a profit
The fast food network directly targets merchants. Merchants publish information on you (but most of them are collected and published by ourselves). A serving of fast food is about 7 yuan. How to connect with merchants is a difficulty. It is office workers who are above you. Order food, and then feed the information to the merchant, or leave the merchant's phone number directly on it. Maybe the latter is more common, but how to charge the merchant? Monthly fee, annual fee, each commission? It is impossible to determine. On the other hand, if you don’t charge money, what will you eat?o(∩_∩)o...
Difficult to maintain
Take a city as an example. It is divided into several districts, and each district is divided into many streets. Each street has many office buildings, and there are many businesses next to each office building. This does not include some that are not next to the office buildings but provide services. Food delivery merchants. I have to admit that it is very difficult to collect information in the early stage. The most practical way is to run it yourself. After finally collecting it, you have to slowly edit it and upload it one by one. After a while, some merchants increase the price of fried rice, and you have to find a needle in the haystack to change the 6 yuan to 7 yuan. Even if this The technical matters have been solved, but such a heavy workload will make you faint...
Acceptable
Fast food network is easy to be accepted by office workers because it is good for them and solves their practical problems. If it can also help them spend their lunch time or have news or mini-games that attract their attention, it may be easier to be accepted. They accepted it. In fact, just the information from some fast food merchants was enough for them to accept it.
Easy to promote
With the help of the platform of Hao Office Building, it is enough to promote Hao Fast Food Network. Of course, necessary network promotion methods still need to be carried out. But it mainly uses offline promotion methods. Some people think that this fast food website is good and will spread the word to others. This word-of-mouth effect is incredible.
The above is the author's simple analysis of the fast food network industry. Of course, as the author myself, I am planning to plan such a fast food network. I will not consider profit for the first year, but focus on increasing the amount of information and reputation first. As for whether it will be profitable in the later period. , it depends on the development. I hope industry friends with experience in this area can give more suggestions. Thank you! Everyone is welcome to join the Internet Promotion Case Group 1: 81271465. We have long-term collection of classic cases of Internet marketing, Internet promotion, and website planning. .