At the beginning of building a website, every webmaster is very clear about the positioning of his website and the target customer group of the website. So, in the specific promotion work, how should we find our target customers so that we can promote our website in a more targeted way? What about the website? Let’s talk about it in detail based on the promotion strategy of Oubo Exhibition Network. I hope it will be helpful to friends who are building a new website.
There are many ways to promote a website. When Oubo Exhibition Network was first built, considering that the new website was not profitable yet, it was not cost-effective to spend money on promotion from the beginning, so it mainly used some promotion methods that did not require charging, such as Q&A website promotion. , forum promotion, QQ group promotion, blog promotion, etc.
The promotion of Q&A websites is to ask questions and answer questions manually, and skillfully integrate the Q&A into your own website. In order to make the promotion more targeted, before using this promotion method, we must first clarify what kind of keywords the target customer groups of our website are usually used to search for, and they are related to our website. Identify these keywords, and then register multiple vests to ask and answer your own questions. In this way, when users search for these keywords, they will naturally see your advertising posts, and these users will generally be your target customers, and they are very targeted. powerful. We at Aotu Exhibition Network have selected a total of 5 large-scale Q&A websites: Baidu Zhizhi, Yahoo Knowledge Hall, Tianya Q&A, SouSouWenQin, and Sina iAsk. As a webmaster, you might as well pay more attention to these question and answer platforms.
I often see many experts on the Internet saying that the promotion effect of forums is better. Personally, I think this is indeed the case. It is actually very simple to achieve targeted forum promotion. First, you need to collect some forums and sections that your target customers often visit, and filter out the more popular ones. Then prepare the corresponding software to post one by one, and select and obtain IP through traffic analysis. For forums and sections with large volume and high PV conversion rate, we will focus on promoting in these forums in the future.
Before our convex exhibition website was built, we had already started to build our own QQ group to prepare for promotion, because our website is for exhibitions, and its target customers are exhibitors, exhibition service providers, booth builders, booth lessors, and organizers. Exhibitors and other related groups, so I searched for my target customers in the QQ group user search through related keywords such as exhibitions and exhibitions, and invited them to join my QQ group. It is very targeted. For specific methods, you can Take a look at my other article "Before the website is completed, QQ group will be the first step".
It is relatively easy to target the blog promotion. After registering a blog on the website, you can search for the theme of your own website in the user interface of the blog. We at Oubo Exhibition Network use keywords such as conferences and exhibitions to search for the blogs of target customers. , in addition, you can also search the corresponding blogosphere and tap your own website users.
Peer-type websites are the most direct way to get target customers for your website. If you want to find more target customers, you should look for them on the leading websites in our website industry. It is the easiest and most accurate.
Of course, finding your own target customers to achieve targeted promotion involves far more than the above methods. If you webmaster friends have more and better ideas, please feel free to share them with us. This article comes from the online earning forum www.you85.cn