Maybe after seeing this title, many friends will question this article. How can StarCraft and website operation be confused? One is a real-time strategy (RTS) game in a microscopic sense, and the other is a macroscopic Internet concept. There is no correlation at all. In fact, it is not the case. If you imagine that StarCraft, a competitive sport recognized by the country, is regarded as a real war, and If it is not a real-time strategy (RTS) game, then the comparability is very obvious. How is it so obvious? Friends, please read on and learn more. In order to allow friends to understand the connotations of the two more intuitively, we simply divide the strategic operations of professional players in the StarCraft competition into the early stage, the middle stage and the late stage. And everyone should know that the operation of a website can also be divided into the early stage, the middle stage and the late stage.
A, early stage
The operation of StarCraft focuses on investigation and technological trends. The operation of the website focuses on analysis and positioning. In StarCraft, from a macro perspective, early operations are basically key opportunities that can dominate the outcome of normal games.
First of all, you must detect the opponent's movements in a timely manner, understand the opponent's development, analyze and think about the opponent's thinking, and you must not be deceived by the opponent's counter-investigation methods, and you must have the ability to see through the phenomenon to see the essence.
In the early stages of a StarCraft match, you need to do the following at the same time:
S-A1, the farmer went to find his opponent.
S-A2, after detecting the opponent, analyzes the opponent's opening, and uses it to restrain the opponent's opening.
S-A3, due to the need for a restrained start, needs to do anti-reconnaissance and technology climbing.
S-A4 ensures detection at all times and knows what the opponent is doing at all times.
Therefore, early detection and opening are very critical to the victory or defeat of StarCraft. In the early stage of website operation, we must first analyze our own strengths and weaknesses to understand the opponents in the industry, and then we can accurately position ourselves. What direction should I take, and who are the target groups in that direction?
The work to be done roughly includes:
W-A1, preliminary data research.
W-A2, feasibility analysis.
W-A3, plan website content structure.
W-A4, early user experience analysis.
The sources of this information must be obtained through your investigation of the industry.
To sum up, it is not difficult to see that when comparing StarCraft S-A1 with website operation W-A1, we can find that the purpose of S-A1 is precisely to research and find information before website operation, which is in line with website operation W-A1. As for A1, the purpose of S-A2 is to use its own investigation to analyze the opponent and determine whether it can successfully execute the tactics. This coincides with the W-A2 feasibility analysis of the website operation. . S-A3 refers to changes in one's own opening and changes in deceiving opponents based on the investigation situation. In website operation, the structure of the content is not only to be done, but also to be innovated and changed. All of this is required. The similarities and differences are achieved by analyzing competitors, so the content of W-A3 also refers to this situation in website operation. The purpose of S-A4 is to detect your opponents at any time, understand the changes in your opponents at any time, and then change yourself. Compared with W-A4 in website operation, if you regard the opponents in StarCraft as your own website Target group, then analyzing users and thinking about user experience is definitely one of the most important things in website operation.
B, mid-term
In a StarCraft game, the transition from good operations in the early stage to the mid-term is definitely the key to the smooth execution of tactics and strategies in interstellar operations, which generally include:
S-B1, face the changes in your tactical opponents
S-B2, combination of multiple arms combinations
S-B3, implementation and changes of multi-front operations and multi-tactics
So we can understand that in StarCraft, mid-term operations are the execution process of early operations.
For website operations, whether the various early work is true and accurate will be reflected in the execution of mid-term operations.
Most of this process is a process of problem occurrence and problem solving. We can roughly divide the work content into the following points:
W-B1, website operation information feedback and changes
W-B2, multi-department (multiple people) communication and collaboration
W-B3, execution of various tasks in website operation
In fact, everyone can clearly see from the points in the appeal that whether it is the execution process of StarCraft operation or the execution process of website operation, the key points are basically the same. S-B1 refers to the fact that because you have implemented a certain tactic, your opponent will definitely change accordingly. You must pay close attention to the importance of the investigation link in this process, and the focus of W-B1 in the website operation content is also It refers to the changes in users and changes in competitors during the official operation of the website. It is very important for you to grasp them. S-B2 refers to the fact that in the face of changes in the battle situation, you, as the commander, must coordinate your unit combination and unit operation capabilities.
In the key steps of website operation, the cooperation of multiple departments or multiple people is definitely the most critical. The importance of the team needs to be led by someone in this process, and the success of the website operation is largely related to the team's collaboration ability. related. S-B3 refers to the harsh battlefield environment where you need the ability to change tactics at any time and operate multiple battlefields at the same time. In this aspect of website operation, it is actually more about what needs to be carried out when performing work, such as planning some activities, promoting the website accordingly, etc. This step is quite hard, but only those who can get through it will be close to success.
C, later stage
Of course, for both StarCraft and the website, the later period is a period of operational results, and victory or defeat can definitely be achieved by not relaxing on every detail of the first two links. In StarCraft, you always You will encounter strong opponents, you will always encounter strange tactics, and you will always encounter inexplicable failures. Maybe the step closer to success is just a little persistence at the end, maybe a strong opponent is at the end of his game, maybe there is no follow-up to the weird tactics, maybe the inexplicable failure is because of his own carrying.
In any case, it is still in the later stages of operation, whether it is StarCraft or the website. Now that there are early choices and mid-term efforts, then in the later stages, persistence is the most important thing to do.