I often deal with some small businesses. How to promote their products through the website is something these bosses are considering and looking forward to. They all have a common specific requirement for the website: search for product keywords on Baidu as high as possible ( first two pages). This question is indeed a difficult problem for many novices. In fact, if you don’t use your brain to think about it, any problem may be a difficult problem; and sometimes as long as you put a little thought into it, you will find that it can be solved easily. After a period of observation and thinking, I found that there are 3 tips that can be used in corporate (especially small business) website promotion activities:
1. Try to spell out the full domain name as much as possible. The domain name should be related to the pinyin of the company's main product as much as possible. For example, I built a slag cooler website for a company that produces slag coolers, and the domain name was registered as lengzhaqi.com. Facts have proved that the full domain name is very popular with search engines. The slag cooler website was included by Baidu within two days of its launch on February 19. But what I was very unhappy about was that on February 24, it was temporarily closed because it had not received the registration certificate. It took 10 days to close, causing the ranking on Baidu to suddenly drop from page 3 to more than 10 pages. The registration was passed today. I believe it will not take more than a week. The slag cooling machine website will return to the first three pages on Baidu, all because of its full domain name.
2. Ignore competitor websites. Search for product keywords on Baidu. For example, I have a tower crane website that used to rank relatively low. I asked a few friends to use different IPs to search for the word "tower crane" on Baidu, and slowly searched through the massive search results until I found my Jinyuan tower crane. Once I found it, I clicked to open it. Then restart the ADSL modem, that is, re-dial to a new IP, and go through the previous process again. This job is very simple and only needs to be repeated three or four times a day. After a week, Baidu considered that my Jinyuan Tower Crane was a website that was popular with users and met user search expectations. The ranking suddenly rose to the first page, and Ranked in the top two for a long time.
3. Make clever use of Baidu’s “related searches”. The ultimate goal of promoting a corporate website is to promote your own brand products online and let as many users as possible see your products, and "related searches" can play such a role. The following is still taking my Jinyuan tower crane as an example. When the ranking of the word "tower crane" was still relatively low, I used the "related search" method. The specific operation method is similar to the second tip. It does not require too many people, but the IP needs to be used frequently. Change, if you don’t search for anything else, just search for the four words “Jinyuan Tower Crane”. The more times you search for it, the longer it takes, when others search for “Tower Crane” on Baidu, my “Jinyuan Tower Crane” will be the search term. "Related searches" appear below. Yahoo also has this trick available.
Website promotion is endless fun. Show off three points and make everyone laugh.