Whether ranking optimization is for Baidu or Google, the first thing to do is keyword selection. Keyword selection is one of the most important steps in website ranking optimization, and it is also a very important early work. How to choose keywords? I won’t go into details here. There are many related teaching materials on the Internet. Many people know that a basic principle of keyword selection is to avoid overheated and overcold words. Overheated words, such as the general term "music", are difficult to rank, and overcold words are long-tail words. vocabulary. Without further ado, let’s get to the topic. Today I’m going to teach you how to use long-tail words to optimize rankings. That’s how to use cold words to add hot words!
We all know that when one person attains enlightenment, chickens and dogs ascend to heaven. The same is true in search engines. When the ranking of words related to a hot word goes up, the hot word will definitely be brought up as well. This is the "long tail skirt" effect. So how to do it?
When we use a search engine, we will see some related search keywords above or below the search results. These keywords are sorted according to search frequency, and these related words are so-called neutral long-tail words, which can be improved by refreshing. Traffic can quickly improve the ranking of a certain keyword, so that the keywords you specify appear at the top, greatly increasing the probability of these keywords being searched, achieving the purpose of network ranking promotion.
For example, if you search for "music" on Baidu Google, you will see keywords such as classical music, rock music, and good music network in the "related searches" at the bottom. These results are sorted according to search volume. By using refresh traffic, you can quickly increase the search volume of the specified keyword, so that it appears at the top of the "related searches", thereby greatly increasing the probability of your keyword being searched, achieving the purpose of website promotion. .
Search the word "online advertising" on Baidu google, and the key word "online advertising company" that our company wants to rank will appear in related searches on Baidu google!
For example, I am a small mobile phone manufacturer, producing "Samsung mobile phones". When users search for "mobile phone", my website may be ranked dozens of pages later. Improve the keyword ranking of "Samsung mobile phone" by refreshing and increasing traffic. When users search for "mobile phone", they will see "Samsung mobile phone" in related searches. If the user clicks "Samsung mobile phone" again, the same keyword as "Samsung mobile phone" will appear. "Mobile phone" related web pages, then my website will definitely appear on the first page of the search results.
This is a typical "long-tail crony" principle, using indirect and roundabout techniques to promote hot words. This operation technique is not difficult and very feasible. However, the premise of this method is that there is a certain risk of being hacked. If you want to reduce or eliminate the risk, you must improve the quality content of the website itself, so there will definitely be no problems!
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