It’s easy to achieve your webmaster dream, as long as you have enough time, energy and are not afraid of hardship, I think you are off to a successful start. I basically spend all my time online during work and rest, reading information, posting news, building websites, and doing analysis. This is my online assembly line. It’s a long night, and I can’t sleep tonight either. At this time, I am immersed in the memories of my website career and the summary of my website building experience. I find that along the way, I have really tasted the “five flavors” of life, the sweet, sour, bitter, spicy and salty. , with the bitterness of failure, the joy of success, I can’t remember how many all-nighters I stayed with, and I found a website to make several pots of gold... Tonight, I suddenly have the desire to write something again, maybe I can really be quiet I would like to write down my career as a webmaster, my experience in building a website, and encourage everyone who reads this article.
In July 2005, I first came to know Dongyi CMS and Dongwang Forum and realized my webmaster dream; in January 2006, my website was launched; in January 2007, Lelejian Sports and Fitness Network was launched; in July 2008, Received advertising fees from Alibaba... Along the way, I had an inexplicable feeling. My mind was released and my spirit was relaxed. This is where I began to share my website building experience.
I divide website operation and construction into five key points: website planning, website content, website optimization, website traffic, and website profitability.
First, website planning is the primary link in website operation and plays a guiding role.
Website planning is like a steering wheel, which determines the development direction and outlet of the website, and also affects website traffic and website traffic. I have been an online editor for more than three years and found that planning is very critical for a website. The most frightening thing is that a website lacks planning. If you build a website blindly and without direction, you will end up in a dead end, or even waste a lot of time and energy, but in the end it will be in vain.
Website planning is mainly about positioning your website. Simply put, what is the main content of your website, who is your website browsing group, what attracts visitors to your website, and what are your website’s competitive advantages or Where is the strength, what is the future development direction of your website... and other such questions.
The second website content is a necessary part of website operation and plays a filling role.
Website content is like an additive, which determines the traffic and profitability of the website, and also affects the implementation of website planning and website optimization. Website content is generally divided into three levels: reprinted, pseudo-original, and original. Reprinted content is exactly the same as other websites, including titles and text. There is no big difference between copying, pasting, and collecting.
Pseudo-original content means that the main text is almost the same as a reprint, but the title is changed from the first paragraph or abstract of the article. This is much better than pure collection. Original content is a deep fusion of reprinted articles, a re-summarization or fusion of one or more articles, or completely self-created content. For example, 80% of the content on my mobile website is pseudo-original and 20% is original. My articles are added manually. The reason for doing this is that after reading a large number of articles, my own knowledge will be accumulated and I can understand or master something from them. Secondly, I can better integrate and create original articles.
It’s not enough for a website to just have pseudo-original content. It must have its own unique content. For example, Boya.com will launch blog darkroom, blog interviews, blog clinic and other major original columns in the near future. This will help increase the site’s visibility and reputation. In addition, the text layout of the article should be very particular, the layout should be standard and correct, there should be no irrelevant code or content, and the page layout should be simple and substantial. The most important thing that the website presents to viewers is the website content. As for the website art and website style, it is secondary. Therefore, webmasters who are building websites may wish to consider creating some unique content of their own.
Third, website optimization is the driving link of website operation and plays a catalytic role.
Website optimization is like a catalyst, which determines whether the content of the website is popular, and also affects the future development ideas and direction of the website. Website optimization only needs to grasp two words, one is "fine", meticulous, and the optimization will be invisible and penetrated into the website. Like basic article titles, article keywords, article abstracts, alt images, etc. Especially the title of the article. A good title can arouse the reader's interest in reading and can also be favored by search engines. This basic optimization technology can be seen in many webmaster tutorials. What webmasters need to do is to be able to implement these details instead of soaking in optimization theory.
For example, I usually do alt attribute optimization for pictures. Practical analysis shows that many of my Baya.com blog picture materials are included in Baidu Pictures and bring traffic. In addition, the external and internal links of the website are also part of the optimization. External links do not just refer to friendly links, but to certain links to other websites within the article. Internal links can increase the interlinkability of the website content and increase the website's PV volume.
As for other advanced optimization techniques, I haven't learned much. Personally, I feel that being able to do these is enough. The second is "degree". Although optimization is good, it must be of degree. Some webmasters have the practice of creating headlines, which is just for the sake of traffic. They just create a title without real content. Some webmasters are always tired of it. I was thinking about website optimization, but I didn’t know how to deal with it, so I wasted a lot of time. Therefore, optimization must be done appropriately. Even if your website optimization is not very good, if the content you provide is very good and can bring repeat customers, that is the success of your website.
Fourth, website traffic is the witness link of website operation and plays a paving role.
Website traffic is like a stepping stone, which can turn the fruits of website planning, website content and website optimization into an important stage of website profitability. A website with content but no traffic is definitely a dead site. Even if you update forty or fifty articles every day, it will be in vain. Website traffic mainly comes from new visitor traffic and fixed repeat visitor traffic. The new traffic mainly comes from search engines or external links. Whether new users can be converted into repeat customers depends on the website content and user needs.
Generally speaking, how to achieve 10% repeat customers on a website can show that the website has a certain degree of stickiness. In addition, you can also increase traffic through website PV and repeat customer analysis, and timely update some content that repeat customers pay attention to. To retain repeat customers, your content must be serialized and continuously updated.
There are many ways to increase traffic, such as paying attention to popular events, summarizing articles and special topics, regularly analyzing traffic, re-entering popular events, etc. I will give a brief introduction with the last point. For example, the Sichuan earthquake was a matter of great concern to the whole country. At that time, I started with earthquake sample articles, that is, updating some touching earthquake deeds, earthquake experiences, earthquake heroic deeds, earthquake speeches, etc. In this area, the traffic increased to 5,000 in a short period of time. And it has exceeded the 10,000 mark, and according to my observation, this kind of traffic is long-tail, not explosive. Now there are a lot of searches every day. Another example is the Beijing Olympics. Instead of updating Olympic news as a starting point, I looked for a seemingly unpopular keyword "Olympic hotline". What I didn't expect was that the effect was beyond my expectation. There were four or five IPs every day during the Olympics. Coming to my website is enough to show that the entry point I found is quite correct. Of course, different websites will have different entry points. I am just giving a brief explanation here. The traffic our webmasters need is not explosive, but continues to rise steadily.
Fifth, website profitability is a key link in website operation and plays a transformation role.
Website profitability is an incubator, a reward for the hard work of the webmaster, and the capital for the continued operation of the website. It also witnesses whether website planning, website content, website optimization, and website traffic can eventually be turned into key aspects of profitability. If you don’t want to make money by building a website, that is definitely a lie, but if you build a website, you will definitely make money, that is empty talk. It’s not easy to build a website, it’s even harder to build a profitable website, and it’s even harder to build a profitable website. Website profitability is different from making money on the website. Making money on the website just means that the website has made money. Website profitability means removing your investment and then figuring out the net remaining funds.
In addition, website profits also include profits from personal connections and social relationships. I am currently in the exploratory stage regarding making money through websites, so I don’t have a lot of experience to talk about. In short, my current income is pretty good. I have only received a few hundred yuan in advertising fees, but currently I still spend my energy on creating content and traffic. As long as there is traffic, the website will not be far away from making money, and the website is getting closer and closer. The income from making money through the website can currently only increase my living expenses, but the many friends I have made through doing the website are also rare. This is a very precious asset that cannot be measured in terms of money.
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