Just the word hype can be defined as: oneself or others use some means and techniques to deliberately promote themselves or their works in order to increase the popularity and reputation of themselves or their works. From the perspective of the webmaster, the webmaster uses online media and network tools to use fabrication, exaggeration, speculation and other abnormal reporting methods to make controversial and meaningless criticism, praise or revelations about the website or something related to the website. The purpose is to create gimmicks, attract the attention of netizens, and ultimately increase the click-through rate of the website.
No matter how others define the word hype, whether it is a positive or negative meaning, in short, effective, purposeful and very successful hype can increase the traffic of your website geometrically with half the effort. However, if it is immature and unsuccessful hype, it can make you infamous in an instant, but the instant traffic will still increase exponentially. Only briefly. Good hype can make you completely independent of search, and can even make search rely on you. If it is a very rubbish website, and the entire page is only advertising, I think it is not necessary. After all, what you pay and get is Not proportional, after all, a short-term surge in instantaneous traffic is meaningless.
Hype does not mean that only big websites can do it. We small webmasters can also use your ingenuity to do it. The premise is that your website must at least bring certain needs to some people in the society, because Only in this way can your website effectively take advantage of the hype. At least it's more practical than copying and pasting every day, or even posting on forums, and the traffic is often due to the quality of users brought by searches. For example, Kaixin.com, which is currently popular, how did it become popular? Could it be that it did SEO, ranking, keywords, external links, and posting everywhere. NONO relies on hype, relying on various media and the entire Internet to hype it up. The Baidu index of Kaixin.com's search volume from 0 to 100,000 is inseparable from their pure hype.
Examples of webmaster hype abound. Do you still remember a small website that searched for pornography some time ago? This small website has not been included in Baidu. The traffic increased instantly. It seems that it was close to 100,000 in those days. Right! There was a very popular post a few days ago, which was "A 22-year-old male webmaster asked a rich woman to support him for his website." There are various methods of hype, but the purpose is the same, to quickly increase the popularity and popularity of his website. Traffic to maximize your own interests!
Including the Tiannv.com that Yang Lan has built in the past few days, it is also a website. You have been doing it for half a year and it has not received as much traffic as others have been doing for a few days. There is also Ding Lei’s pig-raising website. The domain name has not been released yet and has been fired. It has to be cooked...I think this is just hype. True and false, false and true, if the purpose is achieved, then it is OK. How many people will pursue this thing? For tips on webmaster hype, please search on Baidu or A5. Many seniors have already explained it in detail. I'm just providing a general idea here. Whether it is necessary to speculate or not is your own business.... (Article/Heartbreak) Please indicate the reprint on my website http://www.jianfeifangfa.net, thank you!