The Internet is a huge source of information and data. Most Internet users rely on search engines to find information. Organizing online information is a huge task. The purpose of search engine optimization is to undertake and complete this work. More and more internet users use desktop computers, laptops and mobile devices to access the internet. As traffic increases, more and more information is required, which requires correct guidance of traffic and convenience of users with correct information and decision-making information, which requires SEO to achieve.
Search engine optimization uses indexing to help websites improve their organic ranking in search results. When you enter a keyword search in any search engine, you will get a search result link list page with the information you want to obtain. Generally, users will click on the top-ranked information. All websites compete with each other to attract users, and they all use SEO as an effective marketing tool, with some of them opting for search engine manipulation. Due to fierce competition, the demand for SEO talents has increased.
Search engine optimization is not about deceiving search engines. Today's webmasters use this method to obtain better keyword rankings in the SERP (search engine results page). When the cost of paid ranking is relatively high, and the effect and conversion rate are reduced, more and more websites will choose natural SEO website optimization.
The popularity of audio and video data indexing in search engines is steadily growing. Amid the popularity of search engines and increasing competition, the future of search engine optimization is in full swing.
Social media optimization is an emerging trend. Social media websites are very popular among users. By optimizing social media websites, you can improve your website rankings.
Information and accessibility are the future directions of the World Wide Web. Your website should be able to generate more searches and links, SEO is indeed promising. Websites should comply with WEB standards, which are more conducive to search engine indexing and thus achieve higher rankings.
China's SEO industry only started in 2003. It is still in the primary stage of development after 5 years, and there are not many people engaged in this industry. Most SEO companies still operate in a workshop-style business model. They just make certain modifications to the website, which is called website optimization. From the perspective of paying attention to foreign search engine optimization trends, search engine optimization has developed into a special profession covering various network levels.
When it comes to Chinese SEOers, it is generally accepted that they are divided into three schools. One category belongs to the technical school. Whether they are black hat or white hat, their technical perspectives are the same. They achieve keywords by studying search engines. Good ranking. One type belongs to the liberal arts school. They are not from technical backgrounds and may come from all walks of life. They mainly analyze and promote websites through text writing, but they also study technology, but they are not as focused on technology as the technical type. The last category is those who have both of the above and gather together many experts. This type of SEOer is naturally a master in the industry.
1. Whether you are a website operator or a SEM or E-Marketing practitioner, SEO knowledge will become the bottom layer of your knowledge structure. No matter how the search engine algorithm changes, the general principle will never change.
2. SEO develops with the development of search engines. When most people understand the true meaning of SEO technology, the competition will be unprecedentedly fierce. The domestic SEO industry will gradually be standardized, and professional SEO teams and SEO companies will take the lead. On the big stage, sideline companies that specialize in searching the backdoor of search engines will gradually fade out of people's sight. The result will be a situation where the strong get stronger and the weak get weaker.
3. In view of the further expansion of SEO practitioners, competition within SEO will gradually become fiercer, many websites purely focusing on SEO content will increase rapidly, and SEO-related subsidiary industries will rise. SEO algorithms have changed, link strategies have been banned, SEO companies have closed down, and SEO has become transparent and simple. With the rise of personal SEO, no tax is their biggest advantage.
4. Existing search engines have completely transformed into humanized search. It is no longer an era of ranking algorithms, but an era of user experience. In this way, SEO is no longer network science, but psychology. Whoever accurately analyzes the user's psychological positioning will be a master. Some companies will integrate SEOer into the company, that is, hire SEOer as a member of the company.
5. SEO has become overly popular and has become an indispensable profession for every company to develop the Internet market. Domestic SEO training is on the rise. SEO companies no longer provide SEO optimization services, but provide professional SEO talents for enterprises. The number of SEOer compound talents is beginning to increase, and those who can only write nonsense words on web pages will gradually lose their foothold.
The future research direction of search engine optimization is mainly divided into strategic and technical comprehensive.