I'm wondering whether this article should be an informational article or a technical article.
After doing planning and website promotion for so long, I often ask myself whether I am a planner or a technician. From a general perspective, technicians are responsible for programming, modifying code, and creating resources. It is often overlooked that the process of programming, modifying code, and organizing resources requires an invisible planning book in the mind to guide it. When you get an order or a website, the first thing you should do is to analyze the competition level of the order and Baidu's promotion situation, and then how to reasonably allocate long-tail keywords according to the competition situation, and then modify them in an orderly and step-by-step manner based on the keywords. Integrate. Many people often forget that planning is actually a technology. These days, the concept of technology is no longer limited to putting your head down to write something and working hard.
SEO is a technology and a service. Most people use it to serve their own projects and their own products, and there are also many professional companies or teams that use it to provide services for other people's products and other people's projects. This is a professional SEO company. Salesmen are making frantic calls and pulling orders, while technicians are taking orders and making them. The fundamental thing to ensure this kind of service and income is to keep pace with the times and study the rules and master them. Once you cannot keep up with the pace of SE, your own income chain will be cut off. Cooperation with customers is based on the premise that one has a certain ranking. Every time there is a major update, some people are happy and some are sad. There is too much reliance on SE.
Compared with this situation, I personally prefer to use SEO to serve my own products and projects. Cultivate your own product sales and customers, this will accumulate over time. It may even be possible to break away from dependence on SE one day in the future. I once worked on planning and promotion for a client for a year. During this process, he accumulated a lot of clients. Later, his website was closed but the sales continued. This is gratifying and the most desirable effect.
For people who do SEO, I think the mission should not be limited to helping customers rank well and just collect the money. The most important thing is to be able to help customers accumulate customers and expand sales. This is a misunderstanding. Customers are most concerned about rankings. Of course, a good ranking is a good thing, but a good ranking does not necessarily mean that your results will be good. This depends on the overall quality of the website and user experience. A very simple example, for a product, your title says "XYZ News Report", and another site says "XYZ Special Sale". "Special sales" is ranked next, but the effect is not necessarily worse than "news reports".
This is beside the point. The market positioning of SEO should be to gain more sales and value for products and projects, not just rankings. And this requires a good planning. Therefore, the development direction of SEO should be more focused on planning, and of course this is also inseparable from technology. As a customer, as long as you can help me increase sales and achieve revenue effects, I don't care where you rank. The method of increasing sales and revenue is not limited to the channel of ranking. Of course there is no denying that this is a very good channel.
This is also the reason why I changed the title of the website. I used to focus on Fuzhou SEO, but now I focus on Fuzhou website construction. The construction process requires good planning and planning. Of course, King Seo will never give up its exploration and efforts in SEO.
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