Internet marketing has become a crucial promotion model in the tourism industry. Almost all travel agencies have their own websites, and comprehensive tourism websites are also dizzying. The competition is fierce. But how to promote your website and bring customers quickly is what website builders are most concerned about. A crucial task in website promotion is to improve the PR value of the website. Simply put, the PR value is Google's rating of a website, ranging from 1 to 10, with 10 being a perfect score. The higher the PR value, the more popular the web page is. Generally speaking, if the PR value of a travel website reaches 4, it can bring in a lot of online customers. Now the author organizes the methods of website promotion as follows.
1. Use DIV+CSS to build a website so that it has a clear structure and is easy to be searched by search engines. Search engines will search for your content more effectively and may give you a higher evaluation.
2. Soft article publishing: Write some high-quality soft articles from the perspective of tourists, industry and media, and publish them to large websites. If they can be excerpted and published by various websites, good results will be achieved. The first effect achieved by this method is to quickly increase the PR value of the website. After increasing the weight, it can achieve better results in search engines. As direct links brought by soft articles, the conversion rate is often not high. This depends on the writing level of the soft article. It is recommended to write soft articles from a business perspective and use question and answer methods to make more visitors trust your website.
3. Exchanging links: Exchanging links is an important source of stable traffic to a website. This is also a relatively difficult task in promotion, because when the PR value of a new website is 0, websites in the same industry are generally not willing to exchange friendly links. This depends on your own resources. When exchanging links, try to link to websites with high PR and high-quality content. This will be of great help in increasing the PR value. The Hunan Tourism Service Network created by Hunan Satellite TV Travel Agency is also currently collecting links.
4. Submit to open directories. If the website is of good quality, you can submit it to Dmoz, Yahoo and Looksmart. If it can be included in these three well-known online directories, it will increase the PR value very quickly. In order to ensure the success rate, wait until the website is ready before submitting it, and try to submit a more detailed directory. Navigation sites such as hao123, 265, 114la, etc. can bring good and stable visits, as well as some professional travel website encyclopedias, website alliances, etc. After inclusion, they are also counted as external links to your website.
5. Post on famous forums. Write some travel tips or photos of group tours taken by travel agencies on popular forums, and then leave the website address. If your picture is directly pasted from your website rather than re-uploaded in the forum, quite a few professional users will find your website by looking at the address of the picture. This is a good way to deal with some forums that do not provide URLs. If you can have a good creative theme and attract the attention of the majority of netizens, it will be popular even if you think about it.
6. Blog marketing, open a blog with travel content on a large portal website such as Sina Blog or Sohu Blog, and post some travel pictures and short text with both pictures and text. There is still more emphasis on pictures, and not many people read the pure text content. Now is the era of picture reading. Taking photos of your tourists sleeping soundly on the long-distance bus, or taking photos of the entire tour group happily, is more useful than any advertisement.
7. Peer-to-peer websites, whether you are doing wholesale or retail, showing up on peer-to-peer websites will always have some promotion effect on the website. You can also join it, and even if you don't get customers, you can still communicate with your peers.
8. Email marketing. Email marketing is a more effective online marketing method. This is why many people receive advertising emails every day. What users hate most is not email, but spam. So the first rule of email marketing is not to do spam emails, but to work hard to do permission emails. Many old customers leave their emails. If not, then collect the customer's emails. A greeting during the holidays or a route recommendation before the tourist season can have unexpected effects.
9. Search engine login and submit the domain name to major search engines, such as Google, Baidu, Yahoo, Sohu/Sogou, TOM, Sina, NetEase Youdao search, etc.
10. Search engine optimization. Search engines are now very important for the traffic of a website. If other channels are not fully utilized, it is likely that the vast majority of website traffic comes from search engines. In fact, the purpose of this article is to help travel websites reduce their dependence on search engines, but it must also be admitted that search engines cannot be ignored. Travel agencies and hotels can work hard on some destination keywords and brand keywords. For example, if "Huangshan Tourism" appears on the homepage, it will definitely have very direct benefits. Competition for destination keywords is fierce, so be prepared for a long-term battle. Should you study search engine optimization yourself or find a professional service provider? There is no standard answer to this question.
11. Search engine advertising. It is recommended to form a group to place search engine ads, just like placing ads in newspapers every day. Most travel agencies use Baidu's advertising backend and know that they need to advertise by region and time, but they are still at an early stage in terms of keyword selection. For example, they will spend a lot of money to compete for "tours to the United States" and "tours to Hong Kong", but rarely use terms such as "three-day tours to Hong Kong" and "tours to Jeju Island, South Korea", let alone those weird keywords. Words are combined. In addition, there are also shortcomings in the evaluation of input and output, and most of them are at the stage of looking at the number of clicks. You need to know that search engine advertising charges per click. How much traffic you spend can guarantee you, but this does not allow you to have better input and output. Travel agencies should pay attention to the number of phone calls and even the final number of orders brought by search engine advertising. Only in this way can they have the courage to continuously increase their advertising budget, thereby continuously expanding the revenue from search engines.
12. For classified information websites and small website advertisements, we often go to some local consumer websites or some local forums. Many of these websites are personal websites, and the advertising space on them may be billed at one or two hundred per month. What other users are on these websites? Can you feel whether these websites are lively or deserted? With a little judgment, you will find that it is very cost-effective to invest a few hundred dollars in advertising on such websites. You can try advertising platforms like Alimama and some advertising alliances, but you must have clear performance statistics. Ordinary advertising platforms and advertising alliances can bring good traffic, but because large and small websites have unpredictable ways of brushing traffic, they may get a lot of junk traffic but fail to bring in a single order. If you are not familiar with these platforms and alliances and do not know the specific situation of the website where the advertisement is displayed, please place it with caution.
13. Online cooperation. Very few tourism companies have started to do this. Let the first ones to try it enjoy the exclusive results. For example, if a travel agency brings tens of thousands of tourists to a certain scenic spot every year, it should be a trivial matter for the travel agency to ask the scenic spot to make some recommendations on the official website of the scenic spot. When tourists from the area where the travel agency is located log in to the official scenic spot to search for information and find that the scenic spot recommends travel agencies in the city where they are located, they will naturally contact them first. Some tourism bureau websites will recommend some local tourism companies, but the tourism bureau's information network often has limited visits. If tourism companies can make full use of the cooperative relationships in the industry, as long as they have business cooperation offline and also do some cooperation online, they will find that there are many more sources of potential customers online than we thought.
14. Try to make the content of the website original. For example, when introducing routes or attractions, it is the same route and the same attraction, but the introduced content can be distinguished from other websites to keep the website content updated.
15. The title tag and keywords of the web page. When optimizing the web page, one of the most important factors is the title tag of the web page. The first thing is to set the title of the web page that is easier to be searched. If there is something like "Hunan" on the title of the web page, A description like "Travel Expert Hunan Tourism Service Network" will definitely be of great help to searchers when they search for "Hunan Tourism" in search engines. Then you should pay attention to using different titles for all web pages, such as "Welcome to Hunan Tourism Service Network". Maybe when designers design web pages, they copy the entire template over and over. Therefore, the head information in the HTML file is also copied without any changes. In fact, although every web page belongs to the same website, it will definitely talk about different things, maybe your products or your services. Different web pages must have title tags specific to the specific content of the web page. The title tag should be attractive enough to users. When your page is listed on a search engine, the title of the page comes from the title tag. When users judge which website they should click on, it largely depends on how well your title is written? Is it attractive enough to users? There is an important code "" in the HTML source code of the web page (that is, usually The so-called META tag is used to describe the attributes of an HTML web document. The content design of the META tag is also a crucial factor for search engine marketing. Key words on the web page must be related to tourism. Of course, these keywords appear in the source code. People who make websites know how to implement them, but travel agency staff are more knowledgeable about which keywords should be used. In addition, the keywords should be bolded, font size increased, and italicized. , applications such as increasing the density of keyword web pages can also help search engines find you better!
16. Domain name and independent IP: The website must use a separate domain name. Some companies have a misunderstanding that binding multiple domain names to one website, thinking that this is more conducive to promotion. In fact, this will divert traffic. At the same time, the domain name should also be related to the website name, so that it is easy for customers to remember. Using independent IP can greatly improve the level and chance of the user's website being included by search engines. That is, if one IP only corresponds to one website, the search engine will think that the website is of high quality and improve the inclusion level. Under the condition of shared IP, one IP will Corresponding to multiple websites, search engines will think that the quality of the website is not high and lower the inclusion level. Many webmasters think that independent IP is unnecessary and expensive. In fact, this is not necessarily the case. The space of Hunan Tourism Service Network provides industrial nesting sites, the price is more affordable, and it is also more suitable for medium-sized enterprise websites.
17. QQ promotion, you can use QQ information, QQ signature, QQ space, QQ group to promote, and even use QQ on-hook software to promote. What can bring the most traffic is QQ group promotion. You can add more industry groups to strengthen peer communication, and at the same time, you can better promote the website.
18. Service hotline, online customer service. In order to increase the number of online customers, the most important thing is service. Although customers come, the service is not good. It still cannot bring benefits. How to make customers more convenient and worry-free is what we should pay most attention to. Therefore, there should be someone responsible for service calls and online customers at all times, and the service attitude should be good.
To sum up, there are many ways to promote travel websites, but if you can stick to the above methods, the PR value will increase very quickly. With a high PR value and a large website traffic, it will be easier for customers to find you. As long as you provide good services, the number of online customers will naturally increase.