The discussion on the topic of website content update for SEO has never stopped. Siyiou Before starting this topic, we put aside this topic for the time being and reiterate a point of view of the search engines. That's what search engines often say, a site with unique website content, clear themes, and good user experience is the site that users and search engines like.
In Baidu’s Webmaster FAQ and Google’s Webmaster Guidelines, both search engines mention the importance of unique content. After quoting some old opinions and mysterious text from search engine Webmaster Guidelines, let’s get back to the topic of today’s discussion.
Before discussing whether updating website content will help SEO, we need to clarify four essential questions;
1. Purpose of update;
2. What kind of content is updated;
3.How often to update;
4. Depth of update;
For these 4 questions, we will break them down one by one:
1. The purpose of website update;
The purpose of updating website content should be very simple for any webmaster, that is, to build a better website. But there is still a difference between a website administrator who understands SEO and a website administrator who does not understand SEO. Webmasters who understand SEO may update website content to improve the ranking of a certain keyword. Webmasters who do not understand SEO should update content in order to make the website better and make the content richer.
Updating your website for the wrong reasons can also result in your efforts being completely in vain.
2. What kind of content should be updated;
Basically, many website administrators update just for the sake of updating. The content they update comes from N pieces of repeated information on the Internet, and the work they have to do is to collect and copy it. This may be because some webmasters do not understand search engine optimization techniques. However, many SEO practitioners also collect and copy duplicate information on the Internet when updating website content, because they feel that it is very difficult to create original content.
Reprinting highly repetitive information on the Internet to update the website, using this method to cultivate the website, even if the website is updated every day, it is difficult for the website to obtain a high enough weight.
If you want to develop a good website, you must try your best to create original content for the website.
3. How often to update;
Determine the time for updating the website based on the actual situation of your website. Generally, you need to update the website several times within half a month. You cannot update the website only once every three months, half a year, or one year. In this case, search engine spiders may not crawl your website so diligently.
4. Depth of update;
Updating the website is not just about updating the homepage of the website, but also finding ways to update some deeply buried pages in the website. Updating the content of the website is actually equivalent to giving a crawling instruction to the search engine spiders. It is necessary to maintain sufficient update frequency for some important pages in the website.
Siyiou believes that the most important factor in whether updating a website will help SEO is to see what content is being updated, whether it is original content or collected content. The collected content is of no use to the current search engine algorithm due to such updates and changes. Only by keeping the website updated with original content will the website's performance on search engines be improved. Then there is the purpose, which should be combined with good website content. Next is the frequency and depth of updates. Maintaining a balanced update frequency for the website can enable the website to develop steadily in the long run. The depth of updates is to add fresh blood to those pages that have been produced for a long time but are still very important.
Keeping the website updated is now recognized by many SEOs and even classified as one of the search engine optimization methods within the technical scope. But not all websites need to update information frequently, it depends on the type of website.
Because search engine optimization is a job of analyzing specific problems and winning in the details!