The Description tag has always been the focus of SEO. Si Yiou has always believed that the Description tag is crucial, so in Si Yiou’s website (www.seo.com.cn), most pages have their own unique Description tags. content.
The content of the Description tag is referred to as the page summary, which can be an overview of the web page theme. The page summary will be included by most search engines as a short web page description displayed in the search results.
For SEO, designing a webpage summary for each webpage that is highly relevant to the webpage theme will not only increase the number of user clicks on the webpage in the search results, but also play a role in improving the webpage ranking.
How to design a page summary for a web page.
The design of page abstracts should follow several criteria:
1. Each web page should have its own unique page summary, not cookie-cutter content;
2. The content of the page summary must be consistent with the meaning of the web page theme;
3. The content is short and the meaning is clear;
4. Do not repeat information in the title;
5. The page summary is not a simple repetition of keywords;
Problems to avoid when designing page abstracts
1. The program automatically generates page summary
Most domestic websites use collection methods to build website content. Most CMS systems have developed programs to automatically generate page abstracts. For example, the program automatically extracts how many words in the article text are used as page abstracts.
In fact, there is absolutely no need to do this. It is basically a web page summary for the sake of web page summary.
2. Repeat keywords
Designing web excerpts should be more about user experience than SEO. Try to avoid repeating keywords in the web page summary, and repeated keywords will be considered SEOSPAM by search engines.
Why Google cares about page snippets.
Among the many search engines, Siyiou feels that Google is the one that pays the most attention to page summary. Google hopes that the page summary can accurately represent the search results and provide users with a clear topic overview of the web page content. This can increase the friendliness of the user experience and prevent users from seeing content that is not what they want when they open the web page.