Gubaiyou SEOER should know that Baidu has been testing a function recently, which is to call the city where your IP is located when searching for keywords, and increase the number of websites with good rankings in the results of "city + search keywords". Ranking.
It seems a bit awkward to say this and difficult to understand. For example, if you are in Hefei and you search for Gubaiyou, you will find that there are three "Hefei Gubaiyou" ranked websites in the results (there were two some time ago). If you are in Shanghai and you search for Gubaiyou Excellent, there will be three "Shanghai Valley Top 100" ranked websites in the search results. It can also be said that there are several results that are equivalent to you searching for "city + search keywords".
However, these results will not be ranked too high. They are usually ranked 6-9. We can draw the conclusion that when searching for certain keywords, Baidu has increased the "city + keywords" corresponding to the IP address. "The weight of a well-ranked website is not set very high, and it will not be placed at the top of the search results.
Let’s analyze its advantages and disadvantages.
1. Baidu's IP address database is very incomplete. In many cases, the city where the searcher is located cannot be obtained, so this function is meaningless.
2. When searching for keywords, do searchers want to see results like "city + keywords"? For example, when you search for Gu Baiyou, do you want to see the Hefei Gu Baiyou website? If the answer is Otherwise, this function is not only useless, but also wastes three search results, affecting the user experience.
3. How can we ensure that the websites that rank well in the "city + keyword" ranking are websites about the city, or websites in the city. For example, our company is in Shanghai. I can optimize Hefei Gubaiyou, but we are not in Hefei. In other words, even if Baidu's function is useful, there is no guarantee that the search results are what the searcher really wants.
4. Baidu’s original idea, I guess, is that “Chinese netizens are still very low-level. They don’t know how to search if they want to find local things, and they don’t know how to add a regional keyword in front. I want to find Gu Baiyou in Hefei.” "Company, just search for Hefei Gubaiyou Company. How can you directly search for Gubaiyou Company? Since you don't know how to search, I will add a few results for Hefei Gubaiyou Company." But I think, with the Internet With the popularity of search engines, people are becoming more and more proficient in using search engines. They definitely know how to search for what they want to find.
Finally, I would like to give Baidu a suggestion. If you really want users to better search for local services, it is better to create a webmaster tool that allows webmasters to submit which province and city their website belongs to. When users search, add an option to just view The results of this province or this city are definitely more accurate and reliable. This idea has not yet been patented, and you can use it for free on Baidu.
Source of article: Ouyang Chun’s blog http://www.ouyangchun.com/oyc/101.html