1. Required resources: 1. The most influential local websites and forums. Such as Hongwang Forum, Changsha Group Buying Network, Xingchen Online, etc. 2. Each website has about 10 operational IDs. 3. Planners, writers, etc.
2. The website provides: 1. Advertising space on the website homepage or forum homepage. 2. Provide communication sections and special posts. 3. Organize activities and report the whole process.
3. Advertising concept: 1. General promotional advertisement, which introduces the general content of the event through pictures, text and effects. It must be able to attract netizens and allow netizens to click and learn about detailed activities. 2. Interactive participation advertising guides netizens to participate through fun interactive games or questions and answers.
Interactive advertising concept: mainly baby election interaction. Interactive Q&A: Test what type of woman you like!===》About 10 multiple-choice questions (the questions must be easy to understand, and the answers must be unique and selective)===》After completing the questions, you will get the type of girls you like=== 》Correspond to the matching beer baby (you can view the beer baby number and details at the same time) ===》Vote===》Copy the address, send it to your QQ friends, and fill in simple contact information to participate in the lottery.
4. Activity process: June 16th may be the time for the preliminary round.
First of all, no special pages, special posts, or advertisements will be opened. Just use the ID to tentatively post in some popular places to ask and copy content from other places. At the same time, use other IDs to respond and continuously improve the popularity and ranking. It takes about 1 to 2 days. Then, the forum administrator and Bamboo can cooperate accordingly and match up. At the same time, they announced that they would join forces to launch special pages, special posts, and advertisements. Open a QQ consultation group.
The third step is to send out activity introductions and graphic introductions to similar activities at home and abroad. At the same time, posts about beer culture knowledge and other content are posted. Interview event organizers, content posting, etc.
The fourth step is to discover and tap good players during the registration process. At the same time, the information of the contestants was announced, and the applicants were deliberately copied into three categories: 1. Pure student category, 2. Personalized fashion category, 3. Mature white-collar category. Also combining the squabbles between the 70s, 80s and 90s. Expand event visibility.
The fifth step is to introduce the winning baby in the preliminary round. At the same time, a voting event was launched to attract votes and welcome the rematch.
The sixth step, the rematch, intentionally focuses on launching more representative products, cultivating fan groups, copying and exploring the players' lives and resumes.
The seventh step is to showcase the contestants’ style in various activities, floats and parties, etc. Can be combined with photography contest.
The eighth step is the finals, where the votes are announced online. Closing, post-baby activity display, etc. Welcome to the expert guidance of Tianti.com network planning community
5. Things to note during the activity: 1. Continuously collect and understand the psychology of netizens to facilitate changes and improvement of the activity plan. 2. Evaluation of the effects of each link, the distance from expectations, and analysis of the causes of problems. 3. Data collation and mining during activities.
.......The previous part is an excerpt from this post, to view the full content: please log in or register.
This article comes from: www.xd-shop.com