I have always believed that the most important thing in building a website is the content rather than the degree of SEO optimization. Although SEO optimization is an indispensable process for creating a website, those websites that are truly long-lasting rely on a large number of original articles to continuously attract users to browse. , instead of relying on the last ranking of search engines to make ends meet. Always remember that the most important source of revenue for a website is traffic and not anything else.
I believe most people understand this. Quite a few websites rely on a steady stream of original articles to attract a large number of customers, but is this enough? In fact, this is far from enough. Most of the original articles created earlier are due to the new Articles published are constantly ranked on the lower pages of the website. Just like SEO, those articles placed on the back page are like items placed behind the search engine index. No matter how good the quality is, they will be ignored by people, and only a small number of people will discover this part of the resources. For websites, these original articles that take a lot of time to produce are not fully utilized, resulting in losses to the website's interests. Garbage is not all garbage, but more resources that have been placed in the wrong place. The same goes for articles. Only when they are placed in the right place will they be effective. If they are placed in the wrong place, they will be worthless. And the long tail theory indicates that these contents will definitely bring you benefits in the future.
How to dig out the gold deposited on the website is what a webmaster needs to do first. External resources need to be utilized, and one's own resources cannot be wasted. This is the unchanging rule of achieving the myth of invincibility. Generally speaking, there are several ways to extend these original articles.
Once you establish some necessary categories, classify those original articles according to certain rules. Most people may think that this step is of little significance, but it is not the case. If a website has only one category and a website has 10 categories, if there are 100 different articles, 10 articles can be posted on each side. A classified website will have 10 pages of content, and a website with 10 categories will have 10 1-sided content. According to the analysis expert's opinion, the first page of the article will be read by 100% of the people (that is, all resources are utilized), while less than 20% of the people will read the subsequent pages (that is, the resources are less utilized). The result is that The articles on the website with only one category only have (100%×1+20%×9)/10=28% utilization efficiency, while the website with 10 categories has (100%×10)/10=100% efficiency. Of course, there is no such ideal phenomenon in reality, but this example can be used as a good reference method to make full use of the original article resources of the website.
2. Add necessary internal links to relevant articles. A large number of new users will browse your website every day. A large number of them will be interested in some of the articles on your website and they will want to know more related content, but obviously most of them will not. When searching for yourself, most of the time you just think about it. How to develop this group of people to watch more web pages, bring you profits, and develop them into long-term users is something that every webmaster must pay attention to. If you provide a link to relevant content merchants on your website, these users can effectively create more benefits. Here I will give you an example. In order to attract game customers, many web pages introducing games will add relevant information such as game pictures, game guides, etc. to the pages introducing the games. This is a very good example of utilizing resources.
3. Create the necessary rules to discover excellent original works. No matter how good something is, it will only become good if someone praises it. However, if something is bad, it will not become good if someone praises it. In life, there are not many examples of things that are not essential because the surrounding environment says it is necessary, but in the end it really becomes necessary. Actively mobilize the initiative of users, let them support those so-called classic articles, and put these classics in a suitable place so that more people can click on it and cheer for the article. We can even give certain rewards to users who have discovered these articles for a long time to stimulate the relationship between the entire website and users, which is very beneficial to the long-term interests of the website.
Finally, I hope that every reader who reads an article can find their own unique understanding from this article and apply it to their own website, so that the website will become better and better and more prosperous. Article source: http://www.0757seo.com