The number of external links is the most basic criterion for SE to judge the quality of a website. Google's PR value, Baidu's hyperlink analysis technology, etc. all determine the quality of a web page based on the number of connected web pages. In contrast, the website's friendly links are also based on this point. However, the quality of friendly connections often plays a key role in affecting website rankings. Therefore, we must form a value of friendship connection in our hearts, then our actions will achieve the following values:
1. Improve the status of your website in the minds of viewers (provided your website has rich and high-quality content)
2. It can improve the visibility of the website and increase the traffic of the website. Visits are obtained from two aspects. One came here by clicking on a friendly link. One is because friendly links improve the ranking of the website in search engines. Viewers access your website through search engines.
3. This plays a very important role in improving the ranking of a certain keyword on your website. Because the more backlinks you have, the ranking of your homepage in Google will increase accordingly. The internal pages connected to the home page will also have higher rankings. PR value has a lot to do with backlinks.
Friendly links are not just about putting a link. We have to choose something that will help increase the PR value. The following points need to be noted:
1. Do not use flash for links, because search engines cannot crawl the content in flash.
2. The website itself does not have much useful content, most of it is content that has been reproduced thousands of times online. Collected content. Friendly links from these websites will not have much effect. It may even implicate your own website.
3. Do not use JS files as friendly links. Pay special attention to this point because search engines cannot find the content contained in JS files.
4. Don't use links from drop-down menus. Again, search engines can't determine the actual URL of the target link.
5. Do not use iframes for friendly links, because search engines clearly emphasize that this method will confuse spiders, so they will not crawl the content within the frame, so this has been exploited by criminals.
The world is very complicated. Even a small friendship connection has a lot of tricks behind it. As the saying goes, if the road is higher, the magic is higher. There are endless tricks for cheating, and we are often slow to respond to them. Therefore, our webmaster friends should be careful when changing connections. After all, people’s hearts are unpredictable.
Author information: Xiao Feng, webmaster of Shenzhen SEO Xiao Feng blog (www.0755seo.org), new SEO Q&A group: 72877356. Welcome to join. Copyright statement: Free reprinting is welcome. Please retain the original author information when reprinting. Thank you for your cooperation!