Two or three years ago, blogging was one of the important means of attracting external links, because the nature of blogs is to share, and they tend to link to other places more than other types of websites, especially mutual citations and comments between blogs. However, in recent months, there have been fewer and fewer external links from blogs, and it has become more and more difficult.
One is because bloggers themselves are increasingly unwilling or too lazy to add links.
Second, blogging has passed its peak period, and fewer and fewer people insist on blogging.
Third, with the popularity of websites like Twitter and Fanfou, people no longer need to write blogs. If you want to share anything, you can just write a sentence on Twitter. The entire flow center of online information and links has become farther and farther away from blogs.
As an SEO tool in the past, blogging is gone. Nowadays, it is difficult to build links and build brands by blogging alone, but must be combined with other means. It is recommended that you try the following steps.
Focus on niche markets
First of all, you must determine what you are best at? Where do you want to build awareness and brand? All work must first focus on this niche market. Don’t expect the audience to be large, start from one point first, and then have the opportunity to expand later.
Actively participate in mainstream circles
Once you have identified a niche market, you must first squeeze into the mainstream circle of this market. Any industry and market will have its circle, and usually there will also be a base where people belonging to this circle gather to communicate. For example, the Dianshi Forum in the SEO industry. Readers who are familiar with the development of the Dianshi Forum will know that there are many moderators and senior members who rely on Dianshi to establish a good reputation in the industry. Of course, Dianshi also benefits from the active participation of these moderators and senior members, who provide mutual support. For an individual, actively participating in such mainstream circles, enthusiastically helping others, and putting forward one's own arguments is the fastest and best way to build a reputation.
Build a personal network
I mentioned a few days ago that it is no longer difficult to contact industry experts, let them notice you, and then be able to communicate with them. These industry authority figures can often be found on social networking sites. As long as you have a truly unique perspective, they will definitely notice you. Starting discussions, exchanges, and dialogues with industry authorities are necessary steps for you to become a leader in the industry.
Blogging to build a brand
Of course, building a personal brand ultimately requires a blog of your own. It is difficult to fully express one's views in forums/social networks. After attracting the attention of the audience, it is best to have a base of one's own. At present, blogging is the most convenient. With a personal brand, there is attention, there are links, there are resources, and there are various possibilities.
This article is contributed by the webmaster of www.seojcy.cn