In the almost two years since I came to Shenzhen, I have been working in website marketing in the Internet marketing department of a company. From the beginning as a website builder to the person in charge of the company's website promotion department, and then back to the current person in charge of the website construction department, remember When I first came to the company, I didn’t know anything about website optimization. Slowly communicating with the promotion staff around me made me understand that only a corporate website that can be found by potential customers of the company’s business has its own value, otherwise it is just It was a decoration. At that time, I slowly started to try to do website optimization myself. I also knew how important it was to optimize a corporate website for the ranking of the website. Then the company decided to transfer me to the promotion department to be responsible for the entire company website. Promotion work is nothing more than a huge challenge and exercise opportunity for me. Although we encountered many difficulties and adjustments during the year when we were responsible for the promotion of the company's website, we finally overcame these difficulties. From this, I also gained a deeper understanding of the promotion and optimization of the company's website and gained some knowledge about myself. experience. I am currently responsible for building the company's website. During the process of building the website, I constantly remind newcomers that we are not building a website just for the sake of building a website, but so that the website can be found by customers and bring a good user experience to our customers. , so when we are building a corporate website, we need to optimize every website we make, and adjust the interface to meet the user experience, which is very important. In the process of corporate website optimization in the past two years, I simply divided corporate website optimization into three stages:
The first stage: October 2007 - June 12, 2008. At this stage, the corporate website must have a better ranking in Baidu. The website's own external links, title, and keyword density will determine the ranking of the website. The influencing factors are relatively large.
The second stage: June 12, 2008 - February 1, 2009. During this stage, Baidu strengthened the optimization and review of corporate websites, and gave an unprecedented impact to those corporate websites with excessive title optimization and excessive keyword density. , at that time, many corporate websites were also deleted by Baidu. During this period, it can be seen that Baidu is slowly adjusting its algorithm and paying more and more attention to website user experience in the ranking mechanism.
The third stage: February 1, 2009 - till now. Going back and forth to the company this year, I feel that Baidu pays more and more attention to the website's own value, the website's own beauty and user experience for well-ranked websites. Those that rely on optimization to rank higher There are fewer and fewer websites. For the titles of corporate websites, Baidu prefers natural titles and natural optimization. Baidu generally downgrades some corporate websites that have intentional optimization marks!!!
The above is a small summary of my corporate website optimization. There are still many areas that are not perfect. I will continue to talk about it next time. My website is www.0310job.com. Welcome everyone to come and communicate!!!