1. Noun explanation of keywords Keywords
1. The background in which keywords appear
The emergence of the Internet has changed the way of life of many people to some extent. Its massive information allows people to realize their dream of knowing the world without leaving home. However, the increasing creation of information and the copying of non-original information have inadvertently caused the proliferation of information, making it difficult for people to find what they want from this information. It is precisely because the emergence of search engines has solved this problem very well. It can classify and organize the massive information according to people's different needs and provide it to customers. This is why the concept of keywords emerged.
2. The concept of keywords
Keywords are the core representative words or phrases that people enter into the search engine to find the information they are looking for. Website optimization requires the use of keywords in web pages that people often enter in search engines, so that they can have a chance of being discovered in search results. Keyword research is the most important step in search engine optimization.
2. Website positioning
The positioning of the website is the first thing that anyone who builds a website must consider. Never choose keywords first and then build the website. The order of the two should be reversed, just like a ship sailing at night without a lighthouse. Then this website There is only one result, and that is failure. Of course, the same goes for optimizing other people's websites. You must clearly understand the purpose of the website with the customer, and then choose keywords, page optimization, etc.
3. Analysis of the needs of potential customers of the website
1. Understand the industry overview
To optimize the keywords of a website, you must have a basic understanding of the industry in which it is located in order to perform targeted optimization. For example, if you want to optimize the website of a boiler factory, you must at least have an understanding of the classification, use, and working methods of boilers. Probably understand. Don't wait until the optimization is completed. A school wants to find a hot water boiler for the canteen, but the search results are industrial boilers. A company wants to purchase an industrial boiler, but what appears in front of the user is a model of a household heating boiler... Ranking It may be done, but users may not click in because it is not what they want, so you should do some understanding of the industry you are in before optimizing. Don’t optimize for the sake of optimization, optimize with a purpose.
2. Classification of potential customers
First, classify the products or services provided, then classify the customer groups based on these, and analyze which customers are potential customers through keywords.
4. Selection of keywords
1. Keyword collection
(1) Write down the key words that you think are important based on your own understanding
(2) Go to competitor websites to find valuable keywords
(3) Try to understand the keywords searched by potential customers through various channels
2. Keyword processing
(1) Add place names according to the customer's regional scope
(2) Split and combine keywords
(3) Discover synonyms and synonyms of keywords
(4) Expand keywords into a series of phrases
(5) Expand keywords into long-tail keywords
(6)Company name plus product name
(7) Product name plus product model
(8) Misplaced keywords (because few users use double quotes for precise searches, and some non-professionals may not be able to grasp an accurate word, so there is still room for improvement in wording like this)
(9) Keywords composed of typos (the method seems a bit...but it is also a way of thinking. From my heart, I don’t like this form very much, because I type in Wubi and don’t like typos. Who wants to type on the website? It would be awesome to make a mistake in identifying the keywords for Wubi characters, haha...)
3. Keyword analysis
(1) Keyword optimization is not an immediate job, so you can’t rush for results. Don’t just build a new website and try to add a word that costs tens or even hundreds of dollars on Baidu.
(2) Don’t use words with too broad meanings. Try to use words that are close to your products or services. Only in this way can you better attract potential customers and improve the conversion rate.
(3) Analyze the development and traffic prediction of keywords and extract potential keys. (Depending on different industries)
4. Keyword selection
Through the above method, a large number of keywords should be listed. First, remove those words that have no commercial value after careful consideration, and then search the remaining words in major search engines, and prioritize these words through different rankings. Classify and sort, and finally "remove the beginning and the tail" to extract the most valuable words in the middle as the main keywords of the website, and other words as secondary keywords and long-tail words.
5. Distribution of keywords in web pages
1. Keywords appear in the URL of the website (try to appear if possible)
2. Corresponding keywords appear in the title of the web page (the keywords in each web page should be different, because the content of the web page is different, the number of keywords should be two to three as optimal)
3. Keywords appear in Keywords (you must know not to pile them here. As for how many to put, I think it should not be too much. It depends on the situation)
4. Keywords appear in Description (repeat keywords two or three times)
5. Keywords appear in the content title (H1, H2)
6. Keywords must appear in the content (it is best to echo the beginning and the end and be bold or italicized)
7. Keywords appear in the anchor text in the article content
8. The picture name of the related picture contains keywords and the keywords must be written in the ALT.
9. It is best for the main keywords to appear on the homepage, the secondary keywords to appear in the columns, and the long-tail keywords to appear in the web content.
6. Issues that should be paid attention to when optimizing keywords
1. When doing keyword optimization, you must consider the problem from the customer's perspective. Because it is the customers who are looking for you, not you who come to find them.
2. Don’t try your best to optimize the words that bring traffic at the beginning. Think more about why other words don’t bring traffic. Why does multi-analysis analysis mean that the traffic brought by these words will continue to soar or stagnate? Are those words with no traffic that customers are not paying attention to or that you are not paying attention?
This article is compiled by Lele Cinema www.591uk.cn. Please indicate the source of the reprint from Lele Cinema. Thank you for your cooperation!