On May 29, Baidu’s routine month-end update made me lose my way. This was the first time I felt confused since I started doing SEO.
Since the website was launched, I have always believed in myself. Once I decide to do something, I must stick to it to the end, and SEO is something that requires long-term persistence. Selecting keywords, adjusting the website structure, and laying out keywords are the preliminary work of website construction; and for the subsequent work, insist on publishing original articles regularly every day, insist on making one or two valuable external links every day, and do internal work appropriately. Chain structure is what I repeat and persist in every day. During this period, I gradually gained a gradual understanding of some of the inclusion rules and ranking adjustment cycles of websites by Baidu and Google, the two major search engines. Personally, I feel that Google is much more mature than Baidu in selecting truly excellent websites and taking care of user experience. The inclusion process and ranking performance of its own website in these two major search engines is an example.
I started recording on May 1st. The recording time is to record once a day, including the number of inclusions and changes in rankings. The premise is that original content must be continuously updated every day and effective external links must be created.
Let’s talk about Baidu first: In early May, the snapshots of the site on Baidu were updated in a timely manner every day, and the collections also increased normally every day. As for the rankings, they would not change until a small update every Wednesday or Thursday, probably in May. In the second half of the year, the site's snapshots on Baidu suddenly stagnated, and the number of included items no longer increased. The snapshots would only be updated during minor updates, and the number of included items would also increase. However, the date of the snapshot was not the time of the update. date, but several days earlier than the update date. These are still acceptable. Just before this big update at the end of the month, the rankings of keywords for each small update showed a steady upward trend. What’s even more strange is that , after the big update on the 28th, when I queried during the day, the number of inclusions increased as usual, and the ranking climbed a few places as usual. But on the 29th, something strange happened, and the rankings of several major keywords all disappeared and evaporated. At least there is no trace of the first 200 pages, but the number of inclusions and the number of backlinks have not changed normally. SITE can also see that the homepage is ranked first. This makes me, the monk Zhanger, confused, and makes me have doubts about Baidu. I had a new understanding, and I suddenly felt a sense of being denied. It was an indescribable pain. In fact, I also understood that doing SEO requires a mature mentality to face the changes caused by the various adjustments of search engines. , I will also face this incident calmly and continue to do what I need to do every day. The accumulation of experience is the most important.
Let’s talk about Google: The overall performance of the website on Google can be said to be normal. In the early days, the inclusion was increasing every day. Recently, the inclusion has been decreasing. However, considering many aspects, it is normal because Google’s inclusion was higher than that of other search engines in the beginning. There are a lot of pages, so now we should delete the redundant ones and streamline the data. There are ups and downs in rankings, but the overall trend is upward. A friend told me earlier that Google’s ranking is slow, but once it reaches the home page, it is very stable. Now the website’s performance is gradually proving this, and Google’s good performance can be considered Give me a consolation. My feeling is that Google is very mature and excellent in selecting high-quality websites and considering user experience. At least the "sandbox" rules and the evaluation period of the website are a strong proof. .
Let me make a digression here. For friends who have just come into contact with SEO or have been exposed to it for a while and have not actually built a website to practice it, they must use the knowledge they have learned to practice it with a website. In this way, they will learn not only SEO knowledge, learn more about the "temperament" of each search engine, and accumulate more experience for yourself.
In short, the update at the end of this month gave me mixed feelings. I was worried about where Baidu would go, but I wasn’t actually happy. At least the performance on Google gave me some comfort. No matter what, keep doing what you have to do.
Finally, I brought the small website www.9alt.cn. I hope experts can analyze the shortcomings of the small website. I would be very grateful!
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