"School" was established in December 2005. It is based on the real-name system and has rich functions such as blog, group, instant messaging, photo album and so on. "On-campus" emphasizes communication between people and is the link between people. It is also the symbol of China's SNS website. The school is the largest and most influential SNS website in China. Based on the real-name system, it provides users with rich and powerful Internet functional experiences such as logs, groups, instant messaging, photo albums, and markets, satisfying users' needs for social networking, information, entertainment, and transactions. and many other needs. At present, the school has more than 40 million real registered users, 400 million PVs, and 22 million daily logins.
Basically, current webmasters know how powerful the traffic on the school network is, so we can use the school network to promote our own student community websites. Here are some products on campus to introduce how to use these products to promote your own website.
1. Log: Update articles regularly. Choose something that college students like. The title of the article should make people want it. The content should not involve violence, pornography or other illegal content. The country is cracking down now, so it is better to keep a low profile. Pay attention to the time when updating articles, because students are a bit special group. In the morning, they are either in class or sleeping in the dormitory. Updating articles at 9 am will not be very effective. The time for updating articles every day should be around 12 noon and 9 pm. At 12 noon, students will almost have finished their classes. There will still be quite a lot of rest time at noon. Many of them will go online and check out some of their friends in school. renew. The best time to update is at night.
2. Status: Update your status frequently, and the updated status will appear in your friends’ news. However, you should still pay attention to the issues mentioned in 1 when updating. In addition to updating, we can reply to other people's status, and by replying to the status, we can also promote our own website. For example: A friend of mine updated this status: It’s raining all over the world..., then we can reply like this: Well, it will rain for a long time today. I just saw on Qingniu that it will rain until March 10th. . In this way, the website Qingniu.com is promoted. Of course, the premise is that you have posted the information that it will rain until March 10 on the website.
3. Photo album: In this case, it is mainly to upload some watermarked photos or upload some photos of events organized by the forum.
4. Activities: Many student community websites now conduct offline activities from time to time to maintain user stickiness. The product "School Activities" is also a good platform. You can publish information about activities that you will do or are currently doing on your website to on-campus activities.
5. Forum: This is no different from the usual use of forums for promotion, so I won’t talk nonsense here.
6. Voting: For example, I can post a poll like this: Which of the following online names should I use on Qingniu? Of course, there are many other forms, and you can explore them.
7. Sharing: There are still a lot of people using this function in school. You can write some soft articles that are targeted at students and can help your website. If students spread the word, the coverage will be very fast.
8. Personal homepage template: If you can make school templates, you can make a set of templates with your own website logo to share.
9. Application: Choose a few popular small applications. You can write your ID into an ID that will tempt others to look at your personal homepage, such as Heartbroken Girl, etc. The rest depends on the layout of your homepage....
10. In-site messages and guestbooks: These actually taste a bit like spam messages. My personal suggestion is to use them sparingly.
The prerequisite for using Xiaonei.com to promote products mentioned above is: you have enough friends in your school. If there are not many friends, the effect will not be very good. If you really want to use Xiaonei.com to promote, then go Add as many friends as possible, say hello to as many people as possible, and have relationships with as many people as possible.
This article was first published on Han Hongxiang’s website operation blog www.hanhx.cn (please keep it for reprinting)