Friends who do SEO should be familiar with Baidu Webmaster Help, but how many people really understand the meaning of Baidu’s writing? Today I read Baidu Help carefully again, and I will write down my feelings and share them with you. Everyone
1. Add an appropriate title to each web page. If it is the home page of the website, it is recommended that the title use the name of the site or the name of the company or institution represented by the site; for the rest of the content pages, the title is recommended to be a refinement and summary of the main content. This can Let your potential users quickly reach your page through the title in the search engine results.
Note: I think what Baidu means by this sentence is that when making keywords, you should not focus on a few single keywords, but should be mixed in a natural introductory sentence. for example:
Station A:title->Free movies, free movie downloads, watch movies online, station A station name
Station B:title->Station B provides free movies for netizens to watch and download online.
For the above two titles, I believe that if the search results are on the same page, I believe most people will click on site B, because the TITLE of site B is clear at a glance and people will know what services this site provides. And for search engines, site B The keyword combination is larger than that of site A, which means that site B will have a greater chance of appearing than site A.
Let me correct a misunderstanding here: Many people say that SEO is about optimizing keywords. In fact, this is wrong. Optimizing keywords is only one part and not the most important thing.
What is keyword optimization? Let’s start with search engine technology. One of the most important technologies of search engines: word segmentation
Optimizing keywords is actually to analyze the search engine word segmentation technology, and then recombine the keywords of your own site, so that the limited keywords can form as many search terms as possible, so that your website can be searched for multiple keywords. .This is the most important task of optimizing keywords.
Many people say that keywords have an impact on rankings, but I think this is not comprehensive. Because the role of keywords is to allow search engines to find resources that users are interested in and display them to users, so the role of keywords should not focus on the ranking algorithm. Instead, focus on the search results algorithm.
(Ranking optimization will be launched in a follow-up article, so stay tuned)