The time factor is a very important factor in Google's ranking algorithm. It can evaluate various comprehensive indicators of the website very well over time, thereby reducing the occurrence of SEOSPAM and some unfair phenomena.
link time factor
Assuming you're building a new site from scratch, this may work for you. After all, you have an advantage over those who already have a site: you can choose the right host and the right domain name. For links, there are also time constraints.
You may have realized that Google introduces an "age restriction" factor when ranking sites. If your website is very new and has a large number of links, these links may not be reliable for search engines. This is a special rule for new sites. Domain names and incoming links (other sites pointing to you) will be affected by this restriction.
This time limit is to prevent unscrupulous cheaters from creating a large number of links to their own websites in order to quickly improve their rankings. In order to achieve the purpose of controlling search engine rankings, such behavior greatly affects the fairness of search engines.
However, when you wait 6 to 12 months or even longer to start ranking, you can use this time to carefully increase inbound links or improve your reposting skills. You may be frustrated at this time, but I have to point out that 12 months is not too long in a business cycle.
Google’s age delay filter is designed to make the online environment more like the offline environment. Any business takes time to gain a name and promote yourself. If the delay is too short, more and more untrustworthy sites will appear in Google's search results.
domain name time factor
If you're impatient (as new webmasters often are) and can't stand the 6-12 months it takes for your new domain to rank high, you should look into purchasing a privately held domain or an expired domain.
Remember that Google simulates the real world as closely as possible. If one company acquires another or the two merge, the PageRank and inbound links of both companies will be merged into the new company. That way, you can buy a domain name that's already in use and use the appropriate redirects, and you'll be good to go.
However, if you purchase an expired domain outright, you undoubtedly gain all of its past goodwill, albeit attenuated. However, Google has made it clear that it does not encourage the purchase of old domain names to circumvent the age delay. Many buyers who purchase deleted domain names find that their PageRank will be cleared after the purchase.
Siyiou recommends that if you are interested in a domain name that is about to expire, you should contact the actual domain name owner and try to use an agreement to purchase the domain name privately before it expires.
It takes 75 days from the expiration of the domain name to the actual deletion of the domain name from the database by ICANN (Internet Corporation for Assigned Names and Numbers, which manages domain names), so there is enough time for transactions. However, you may find yourself in a tight spot if the owner of a deleted domain changes and Google may handle the situation incorrectly, a risk that could backfire.
In this case, our advice is to keep the Whois information as identical as possible to the original domain for at least 6 months after purchasing the domain (including the domain registrant and the previous owner's web host). Mitigate risks by making modifications appear as much as possible as going-concern migrations.
Siyiou does not recommend that you avoid Google's time limit algorithm by purchasing expired domain names or directly purchasing high-authority domain names, because this behavior involves certain risks. And from the perspective of ranking optimization, even if you have a domain name with a high weight, it does not mean that you can do whatever you want. If Google discovers some abnormal behavior on the website, it will still punish it.
The time factor will affect all aspects of the website, including: website content, search engine ranking improvement, weight, internal links, external links, etc. This article of Siyiou will first introduce to you the impact of time factors on links and domain names. Later, we will gradually talk about the impact on content, weight, ranking, etc.