In some articles, the difference between large websites and small websites has been mentioned, and small and medium-sized websites have been warned that they should not use the SEO of large websites as a technical imitation object. It's not just that large sites have unique advantages, but each site is very different.
Judging from the current environment, small and medium-sized websites face much higher pressure from search engines and large websites than before. So how can small and medium-sized websites that are short of resources find SEO strategies that suit them so that their websites can improve their advantages and avoid being eliminated in the fierce competition?
Most webmasters value links. In the short term, the effect of external links will be better than the effect of website content, but in the long run, the effect of high-quality content will be much more powerful than links. For any successful website, content is indispensable. This is even more important for small and medium-sized websites. Siyiou gives the following suggestions for SEO strategies for small and medium-sized websites:
1. Within 1-2 years, links will not be considered
If you haven't thought of a good link strategy, then you should put all your thoughts on content construction, but even if you have a good link strategy, you still need to put most of your thoughts on content. Carefully prepare the content of each article, including optimization details such as web page title, description, and internal links. Maybe you have heard this more than ten times, but whether you pay attention to it and whether you do it well is another matter.
2. Make the correlation between pages
Think carefully about what other content your users might be interested in when they see one of your articles. After thinking about it, recommend these contents to him in the form of keyword links. Improving relevance is not about program matching, but about whether users will like it.
3. Prepare the website structure
When planning your website, think about what kind of website structure is right for you. If your website pages may reach 50,000 or 100,000 levels in the future, you need to consider a relatively clear hierarchical structure. If you don’t have many pages, you can consider putting them all in the root directory.
4. The website map cannot be missing
HTML sitemap, XML sitemap, etc. are very important, and it is best to have both versions. If the HTML site map has too many links, you can consider pagination. Google's official introduction to using the Sitemap protocol: https://www.google.com/webmasters/tools/docs/zh_CN/protocol.html
In summary
For SEO strategies for small and medium-sized websites or new websites, Siyiou gives the above suggestions. If you can persist for 2-3 years or longer, the ranking and weight of the website will basically be significantly improved.