In the blink of an eye, it has been 8 months since the E fake Hainan Travel website was officially launched. Looking back on some of the experiences of building this website during this period, I still feel irritated. It took more than half a year to optimize, promote, revise, optimize again, promote again, and repeat It took a lot of work, but in the end, the company's sales performance and goals were achieved.
Regarding the optimization of travel websites, I think I am neither a master nor a god. Many A5 webmasters have written many such articles, so I won’t discuss them here anymore. However, if I have the opportunity, I will still make some of them for travel websites. Good experience to share with everyone.
Regarding promotion methods, there are so-called various methods. In short, no matter whether it is a white cat or a black cat, it is a good cat if it catches mice. What I am mainly talking about here is how to use QQ groups for publicity and promotion.
1. Preparation period
1. To prepare for QQ groups, take some time to register a few QQ accounts. I personally registered 10, and then add QQ groups by category. Generally, I give priority to adding advanced groups and super groups. Think about how many people will be online in a super group. It’s equivalent to two ordinary groups. Furthermore, if these group owners can upgrade the group, the popularity and online status of the group will definitely not be bad. Each QQ account can add 100 groups, and 10 QQ accounts means 1,000 groups. Of course, Tencent seems to have imposed restrictions now, and only 20 groups can be added per day. Suppose you achieve the number of 1,000 groups I mentioned. Calculated based on 150 people in each group, then you will have the opportunity to be exposed to 150,000 customers.
2. What kind of QQ group should I join? I work on a travel website, so I usually choose travel groups, and other outdoor adventure groups, self-driving groups, photography groups, golf groups, etc. It is important to find the target group, otherwise you will There may be some unnecessary publicity. Most of these groups are found through the group search function of QQ. In addition, you can also directly search in forums or search engines to find some such resources. These groups may not reach 1,000. So what I chose was to look for popular city groups by region. I targeted Beijing, Shanghai, Hangzhou, and Guangzhou. In addition, group management usually allows verification to pass, so when I wrote the verification information, I indicated: XXX people, request passed ....(In addition, the QQ gender setting is extremely high for women - -)
3. Preparation of soft articles. This is to pave the way for group email publishing. Write some good travel guides and link to your site in a prominent position.
2. After all this is done, you can officially use QQ group promotion
1. QQ group promotion is not simply copying the URL and sending it to each group. The final consequence of doing so will definitely be that QQ blocks the URL.
2. We choose to send QQ group emails. After QQ has email reminders, this has become much simpler. Regardless of whether the user blocks the group information, your emails will still be received. You can also set a signature in the group email. I set it up. It's a picture, and of course the picture is hyperlinked.
3. Post some QQ emoticons. The speed at which emoticons spread in QQ groups is amazing. Maybe you can’t copy them as fast as they can spread, especially classic pictures. I am just a person in this regard and can only modify other people's works, as follows:
4. What I said before about not being able to paste URLs in groups is not absolute. You can publish in a limited amount, for example, there are 1,000 groups, and you choose 50 to publish information every day. On the one hand, the group owner will not be asked to regularly clean up those who don’t talk. , and besides, he won’t be beaten by the old horse. You should also pay attention to skills when publishing information. Don’t let the administrator think you are advertising. This is how I usually publish.
Let’s take a look at the photos of my trip to Sanya http://www.ethainen.com/Forum/ShowThread.asp?Forum_ID=5&Topic_ID=2573
5. Regularly select a few people to guide the topic. I usually guide them into the topic I am talking about. For example, I talk about my travel experience in Sanya, send a few beautiful pictures, and then start to discuss price concessions, and finally lead to my Subject: I made a reservation on the E-hainan travel website. The service was good. It is a website owned by China International Travel Service. I dropped the URL and marked the customer service hotline: 400-680-6888.
6. Sometimes I will be kicked out of the group. This is normal. Generally, in a super group (accommodating 500 people), I will choose two vests to join together. I kicked one out, and the other two stayed in it, and waited for two days. I will change my account and join some more popular groups. I will not give up.
3. Regularly abandon some groups that are not popular
I suggest you give up on some groups that are not very popular, because it is better to use QQ groups to spread the word and find more new customers. People will get tired of publishing too much information, so I will continue to leave the group and join the group regularly, and so on. Previous steps.
The above are the promotion strategies that I have done a lot in the early stage of E fake Hainan Travel Network (http://www.ethainan.com). I also ask for your advice. Please forgive me for the limited literary talent. Communication QQ: 28737542