Earlier we talked about some views on title in SEO. Today we talk about description.
Make full use of the description tag on the website homepage or channel homepage to provide a summary description of the content of this webpage in the form of <meta name="description" content="Summary description of the content of this webpage" /> , which will help users and search engines enhance their understanding of your website and web pages.
Note: description: Translated into Chinese, it means "description". As the name suggests, it is to give some general descriptions of your website here to enhance users and search engines' understanding of your website and web pages, but search engines are always programs, Baidu The increase in search engines' understanding of your website is almost negligible. I think that for search engines, description is just to increase keyword density.
We said earlier that the purpose of title is to allow search engines to find resources that users are interested in and display them to users. The focus of title is not within the ranking algorithm. So what is the focus of the ranking algorithm? The proportion of keywords on the page (keyword density!) should have a place in the ranking algorithm. Although Baidu has its own program identification method for keyword stuffing, spiders are machines and not humans, so the intelligent judgment is not absolutely correct. Therefore, "keyword density" cannot play a large role in the ranking algorithm. It can only have a small impact on ranking. Therefore, for some sites with highly professional content, the role of description for search engines is far less than the role of description for users.
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