Hello everyone, what I want to introduce today is a very important step in the SEO process, which is also the first step, that is, the selection of keywords. Many people ignore this link. There are two typical types of people. One type will only choose super popular keywords. Keywords, for example, someone who runs a stock website identified the keyword "stock", and another person chose a super unpopular keyword. He thought that there must be many people searching for it. In fact, only 10 people searched for it a day, but they actually used all the keywords. Even if the site is ranked first or ranked first, there will be no traffic! Both of these are very typical mistakes. The keyword strategy of any site is different. You don’t have to choose the most popular, but you must choose according to your own Site, choose which keywords are easiest for you to win and are most useful to you, and they must have a certain search volume! Let me talk about some keyword selection methods that I personally know!
1: Use tool selection
In the past, Baidu would provide more related search pages, but it was later closed by Baidu. Only bidding users can see this part of the keyword data. This part of the keyword data is very useful. After that, a lot of keyword selection software was produced. The data source of the software is Baidu Index is the original related search. For example, the most common ones are SEO Companion and SEO Assistant (both of which are paid software). You can also use them for free, but there are very few keywords and they may be prohibited from exporting. I have been using SEO Companion, and the price is only a few dozen yuan a year. I remember it was 35 yuan! SEO Assistant is relatively expensive, but in addition to this function, there are many other functions, and there is a latest website called Zhuici.com (www.zhuici.com) is a website that does not require money, but requires a link with PR=3 in exchange for VIP membership level. If you have the resources, you can use it! Below I will use SEO Companion as an example to find out " Keywords related to "stocks"~~
I have always compared SEO to a stock trader. The selection of keywords is like a trader determining his target investment rate of return. Only in this way can he make a better decision on his future trading techniques, whether to pursue high returns or stable investments! This is really important. important!
2: Through traditional media
Using traditional media, such as TV, what I want to say is that the Internet is also a media. If you want to know the user's search situation, you have to have insight into the news earlier than the user, and you have a higher news sensitivity than the user! For example, our Spring Festival Gala , when you read Zhao Benshan and Xiao Shenyang's sketch "Not Short of Money", your site just fits this theme, then you will immediately realize that "Not Short of Money" and "Little Shenyang" will soon become the search results of netizens popular keywords, because the search behavior of this part of users is to first obtain information through traditional media, and then search for various information related to this through search engines, because the Internet can obtain more comprehensive information, or some large-scale interviews For example, Fortune Life interviews Li Xiang who was born in the 1980s. Many people may then search for "Li Xiang, a post-80s generation", "Wealth Life Li Xiang", "Billionaire born after 80s Li Xiang" or "Wealth Life Issue X" For keywords such as "program", how to organize the words specifically depends on the user's search habits. You also need to read more about some of the search rules of search engines! Traditional media can also be combined with the first method we mentioned. For example, after Fortune Life interviews Li Xiang, a large number of users will start searching, and a lot of data on related keywords will be generated. You can use software tools to find out which long-tail keywords these users are searching for! Of course, not all events and traditions are earlier than the Internet!
3: Pass Baidu Trending List and Google Hot List, etc.
Baidu Billboard Address: http://top.baidu.com/
Google hot list: http://www.google.cn/rebang/home?utm_source=zh_CN-cn-et-abt&utm_medium=et&utm_campaign=CN
Sogou hot search list http://top.sogou.com/
Through these pages, we can clearly see what the current users are paying attention to, what they are searching for, and find the keywords suitable for our own website. We can combine the tools in the first article to dig out more related long-tail keywords. !
4: Things that can be foreseen
Many things are predictable, don’t you believe? For example, NBA games, there will always be such keywords in the Baidu rankings. For example, I see now that there is “Rockets VS Lakers on May 11th” (as shown below). If you are If you are building a sports site, can you pay attention to NBA events, such as the Rockets and Lakers game on May 11th? As soon as the news comes out (must be before May 11th), you can optimize this keyword , are you very confident? On May 11th, "Rockets VS Lakers live broadcast on May 11th" and "Rockets VS Lakers live broadcast", I believe that the search volume must have increased significantly, so I will focus on optimizing it!
There are also some anime serials and TV series, such as Naruto, Prison Break, etc.! Look at today’s Baidu Trending List! Prison Break Season 4 21 plot, can you start doing "Prison Break Season 4 22" when 21 comes out? "Plot" As soon as this episode comes out, your ranking will be as stable as a mountain. Webmasters of such sites should start work immediately after seeing this article! This is also the case for some entertainment programs, and many users will go there through search engines. Search, for example, look at the keyword "I am a great judge on May 9th" in today's Baidu Ranking. It is estimated that it can be maintained until the next issue of "I am a great judge". If you know when the next issue is, for example, on June 2 You can immediately optimize "I am the Grand Judge on June 2nd"
Here are a few examples for now. There are many other things that are foreseeable. Quickly sort them out. You can also become a "living god" and start faster than others!
5: Exclusive words, fixed search
This type of words is different from news words! I generally divide keywords into 1) fixed search terms 2) instant news search terms, such as the NBA we mentioned above, and some traditional media news, these are instant keywords. Just say that the time is very short, it may only be popular for 10 days, and within 10 days it will become a super unpopular word! But like some words, there are fixed types, such as the stock we talked about at the beginning, even if it is a fixed word, but the competition It’s very difficult. Don’t waste your time on this word if it’s not competitive! Fixed words, such as shopping websites, product names are fixed keywords. You can use the product details page to optimize these product names. These words are targeted at The keywords are strong, and the combined search volume is also very large! Or brand + model, such as "Nokia N73" and "Nokia N73 mobile phone". These are very fixed keywords, and people search for them every day, such as the specialty products operated by the company where the author is currently working. website, then the keyword "specialty" (local name + special product) such as "Hangzhou special product", (local name + special product + what are there) such as "what are the special products of Hangzhou", and the name of each special product, such as Wenzhou sauce duck tongue, Xiaoshan dried radish, Lin'an pecans, these words are fixed and proprietary words, and it is difficult to lose search volume as time changes!
6: Some alternative user behaviors, incorrect words or pinyin
After all, users are human and will make mistakes. Typos are quite typical! Take a friend’s website as an example. The website address is “www.tb-so.cn” and the target keyword is “Dabao.com”! Haha, look at it every day How many people are searching for this keyword (as shown below), my God, it’s so crazy, 2,000 people are making the same mistake every day! It’s incredible!
There is also pinyin. For example, for the keyword "Taobao", you can also optimize its pinyin "taobao". Then look at how many people are frantically searching for "taobao" every day. God, more than 30,000 people are doing this every day!
Today I will talk about the methods and strategies for selecting these keywords for the time being. If you read this article, I hope you will not just limit yourself to the content in the article, but be sure to use this article as a starting point. According to your own site, choose keywords that are suitable for you. And the method of selecting keywords. If there are more good methods in the future, I will also release new methods through "Beggars Clan Chief Pilot". Please stay tuned and pay attention to my blog - Beggars Clan Chief Pilot. See you next time!
Author: Dai Renguang@blackhumor
Blog address: http://www.dairenguang.com
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Talking about the second step of SEO: How to distribute your keywords reasonably