Recently, many Taobao friends have asked in the group, how is Taobao SEO? What is SEO? Next, I will explain to you some issues about Taobao SEO.
First of all, seo means search engine optimization. To put it simply, it is an online marketing method that uses search engines such as Baidu, Google, Yahoo, etc. to get more customers. And this method is low cost and quick to produce results.
Next, let me tell you about several issues with Taobao SEO.
1. Taobao blocks links outside search engines, so it is basically impossible to directly search for your Taobao store on search engines.
2 Taobao SEO can generally only be done under Taobao’s own search engine, which means purchasing through-train business, placing keywords, and bidding to obtain rankings.
3. Buy keywords. Many users think that if they buy a through-train service, they can get good rankings and be searched by potential customers. This concept is actually wrong. It will only get unnecessary clicks and increase your costs.
4. How to buy ideal keywords? This question should start from the product and the customer's ideas. Don't blindly buy numerous keywords. Before buying keywords, first understand which category and name your product belongs to. Start from the perspective of customers and think about what keywords customers will use to search for your products. Try to think of the best keywords you can use to search for your products. Bought them all. Then there are the general keyword strategy and the long-tail keyword strategy, buying all the keywords that are highly relevant to your product. The last step is to fill in a good product name and description, and try to be as accurate as possible.
5. Keyword bidding, you can bid higher for the main keywords, but due to the vicious competition for keywords, there is no need to compete for the first place, just stay in the top 20 or so. For general keywords, we bid 0.1-0.2.
6. Regarding Taobao external links, there are now many Taobao guest websites and other portal websites that publish information for free. We can register on these websites, publish information, publish advertisements, and add our own Taobao links under the information to gain more potential. Buyers can also leave store or product links when posting on the forum. It is best to choose product links that are popular in your store.
7. Advertising. The Alimama platform has helped many webmasters and Taobao sellers buy and sell ads. However, many sellers do not know how to effectively place ads, and many sellers blindly place ads. In this way, the traffic of the store has increased. , but the conversion rate is not high at all. Here, I suggest that you try to place ads on websites related to your store information and products. When choosing a website, don’t think that a website with large traffic and high PR value is good. The current traffic can be brushed and the PR value can be faked. It is best to use some website tools to check before choosing the website where you want to advertise. As for the placement, I prefer the middle or top column of the homepage, as well as the advertising space within the forum post page. Overall, ads placed on valuable sites make sense.
8. Store optimization, first of all, a beautiful and concise page can attract customers to continue browsing. Needless to say, many sellers can do this. The second is the name of the product, and the keywords should be separated by spaces. Third, the name and description of through-train products should be set better. For example, write a series of words such as "It's crazy that N pieces have been sold, and N pieces have been sold directly from the manufacturer at a special price." The description must be clear, and the product name must be clear and attractive.
9 The last thing is that the price and quality of your products must be genuine and have advantages.
Okay, that's about all I know. If there are any loopholes, please contact me to correct them. To do a good job in Taobao SEO, it is more important to understand the knowledge of through trains and external link promotion. To have a high conversion rate, your service attitude must be directly proportional to the quality of the product and the amount of money you add. You also need to have some knowledge required for online marketing, such as promotion knowledge and so on. Everything is difficult at the beginning. The rise of a business requires continuous learning, innovation, and thoughtful service. What you sell is not only goods, but also services. A good service attitude makes it easier to retain customers. If there is anything you don’t understand, please contact me.
Guangzhou SEO, Guangzhou Internet Marketing-Nick.lee