Some time ago, I wrote the last article "Website soft article promotion, details are king (1): Modify and refine the article content". After such a long time, today I will summarize the second article, about some methods of placing soft articles on the platform. and skills.
Since it is a soft article, our purpose is to bring greater effects to our site through the article. Good effects require two conditions. One is to have good soft article content, which is also mentioned in the first paragraph of this article. That article, a modified and refined article, not only allows our readers to truly learn something, but also allows everyone to resonate and trust the author. Of course, the effect is self-evident. The second is to put good soft articles in appropriate locations. The suitable location mentioned here generally refers to the platform where our website is oriented to concentrated users. If our website is a webmaster-type website, then we can place it on the webmaster website, webmaster network, push one, and lag behind. Wait, almost 95% of domestic webmasters are gathered here. Of course, in addition to these, there are also many well-known websites and forums in China. If you have enough energy, you can put as much as possible. After all, the coverage is wide and the exposure is high. The higher it is, the greater the impact your article will have.
The website you submit to will review the article, and sometimes fine-tune the article, such as shortening or changing your title. I once wrote an article called "What nickname should we use when we are on the Internet?" In fact, the original title It was "Wang Yuezhang: We are on the Internet, what name should we use?" When I submitted it to the webmaster website (A5), I marked "Wang Yuezhang", which is the author's name, on the title. However, the title of the article was too long at that time. , ended up being deleted by the editor. Even so, it was still an article that I felt was very successful and was recognized by many readers. Through that article, I also made a few close friends so far. Now that I think about it, If the editor could keep his name at that time, the effect should be better. To solve this problem, we need to grasp the length and scale of the title review on the platform we put it on, and see what the maximum length of the title is retained by their platform. , in addition, remember not to include words about illegality, pornography, violence, etc. that are prohibited on the website in the title and content. Otherwise, your article will be changed at best, or you will be defrauded at worst. In terms of content, we should also pay attention to the scale of the website. Since it is a soft article, some sites will retain all the promotional words of your article, and some sites are indeed very strict. Grasping the degree of "softness" will be more beneficial to our submission approval rate. . (Tips: This article is original from Wang Yuezhang’s website promotion blog. Online Promotion Group 1 (81906673) welcomes more friends with ideas to communicate with the author.)
It is relatively difficult to find out the preferences of the platform you are publishing on for articles. In fact, it is also a reflection of our writing skills. Some websites are more inclined to discuss technology, some are more inclined to research problems, and some are more inclined to discuss technology. They tend to comment on current affairs, etc. Once they know this, they need to write content suitable for their site according to the type of website. This will greatly increase the chance of being recommended. Of course, it is not that simple, but some large sites now generally They are all comprehensive. Take webmaster-type websites as an example. They generally contain multiple columns, such as promotion experience, optimization methods, Internet, experience exchange, etc. This gives us more opportunities, that is, Almost all the articles we write are eligible for placement. But since it is a soft article, we must use the simplest method to achieve the best promotion effect. When we open a site, the first thing exposed to us is usually the area with the highest click-through rate on the entire page. We can target this Focus on writing a few articles in the sections set up in the area, or write about popular channels on the website.
Every big website can receive a lot of articles every day, which also requires us to pay attention to the speed and frequency of their website updates, when they update quickly and when they update slowly. According to my observation, many webmasters now Similar sites are updated fastest during the five working days of the week, but are slower on Saturdays and Sundays. Some sites are even barely updated at all. This is also my personal experience in the Tui Yi forum. I usually recommend the website diagnosis section of the forum. Every day, many webmaster friends come here to send diagnostic information, asking us to find problems encountered on the website. However, on weekends, there are relatively few. It is easy to sit in front of the computer every day. Many illnesses are coming, so maybe everyone takes advantage of this rest day to go out and exercise. In addition, I once deliberately posted an article to A5 on Friday afternoon, which was actually the article mentioned above. In those three days, A5 updated less than 5 articles in the column where the article was located. Of course, my article It was also displayed on the A5 homepage for three and a half days, and the total number of views of that article was nearly 1,000. At that time, my own independent blog did not have such a large number of views.
Of course, these are the most basic platform-specific delivery skills, and there are many better methods. The author will also share with you some of the latest new methods discovered or discussed with friends on Wang Yuezhang’s website promotion blog. Please pay attention for more good methods.
The article was first published on Wang Yuezhang's website promotion blog http://www.7yuezhang.com. Please keep the copyrighted article for reprinting. The Internet Promotion Group 1 (81906673) welcomes more friends to communicate with the author.