Search engine cheating refers to the act of deceiving search engines for the purpose of improving your chances of showing up and ranking in search engines.
Taking Baidu as an example, the following behaviors will be considered cheating by search engines:
Deliberately add keywords that are irrelevant to the content of the web page anywhere in the source code of the web page.
Deliberately repeat certain keywords anywhere in the source code of the web page. Intentional repetition of keywords, even if they are relevant to the content of the web page, is considered cheating.
Add hidden text to a web page that is visible to search engines but invisible to users. Whether it is using text with the same background color, ultra-small font size, hidden text layer, or abusing image ALT, it is cheating.
The act of deliberately creating a large number of links pointing to a certain URL.
For the same URL, let search engines and users access web pages with different content (including the use of redirects and other behaviors).
The definition of cheating is specific to the website, not the page. Even if there is only one cheating page on a website, the website is considered to be cheating.
Websites that have links to cheating websites are jointly and severally liable and will be considered cheating (however, links to cheating websites are not considered cheating).
Taking Baidu as an example, depending on the cheating situation of the web page, you will be punished to varying degrees:
A milder penalty would be for the system to slightly lower the page's ranking when ranking it.
The more common punishment is that the ranking of some keywords (or all keywords) of the cheating website is dropped below that of any other website.
More severe penalties will be imposed on websites with particularly egregious cheating behavior and consequences, and they will disappear from Baidu.
In particular, web pages that contain malicious code or malicious plug-ins and other content that are extremely objectionable to users are not cheating, but they only affect users.
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