I have been an online editor for a while, and I have learned some things in the process. I can only say that I have just come into contact with SEO. I want to talk about how I did it in this learning process.
Our website is a jewelry B2C website, and there is not much information, so my daily work is mainly focused on updating articles. There are two main sources of articles, one is original, and the other is pseudo-original. , no matter what type of article it is, there are some small details that everyone needs to pay attention to!
The first thing that an online editor needs to grasp is the page title. Keywords appear in important places in the article. Writing the title is the most important. The title needs to contain the main keywords and attract clicks, and the keywords must appear in the title. The front part should not be too long, and the main text only needs to be written normally around the topic. Usually the keywords will naturally appear in the main text. Unless there is something wrong with your writing, 3 or 4 words of keywords are enough, and the length should be 300-400 words. The above is more appropriate.
Another thing that web editors can play a big role in is the links in the text. In the article, select some places to link to other pages of the website. It does not have to be the keywords of this page. It can be the important keywords of the website that you want to rank. , linking to the homepage or the column page for that keyword, or even the content page, this is okay. As long as a search engine crawls to your website, it will naturally continue to "crawl" along the links you left. , which is also very practical for websites.
In addition, there are some related keywords. For example, an article talks about diamonds. The article may mention the word diamond ring. Making these two words a link to the "Diamond Ring" column page of the website will help the "Diamond Ring" column page. ranking, but also helps users view more information about diamond rings.
After the internal links and keywords of this website are done, the only thing left is how to increase the external links of the website and how to build high-quality external links. Large websites have specialized personnel to build external links, such as exchanging links. Here, what an online editor can do is to maintain a high degree of sensitivity to hot events. As soon as there is a hot spot, it is a good idea to create a special topic immediately to attract both traffic and links.
For e-commerce websites, such as our website (www.gllzb.com), the information requirements may not be very strict, but as an enterprise, it should also have a high sense of social responsibility, like this Some online editors can do some things about SEO that they can do, and they should pay enough attention to them at work!