1. Website construction focuses on design rather than application.
Building a corporate website is a very important part of online marketing. However, in fact, most corporate websites do not play their due role in online marketing. This is inseparable from the company's understanding of website construction. Most companies believe that the website is the company’s online appearance, and the more beautiful it is, the better. Art design, Flash animation, and corporate image have become the most important areas for enterprises. As for whether the website meets the needs of online marketing and whether it is convenient for future function additions or adjustments, it is not considered. Some website construction service providers also blindly cater to the preferences of enterprises, put great efforts in the form of presentation, and increase the cost of website construction, without delving into the internal functions and marketing application links.
Website construction is to serve the needs of Internet marketing, this must be clear. Website construction should pay equal attention to design and application. We should not only pay attention to the image display of the enterprise, but also clarify the online marketing service functions and processes of the website, and focus on the construction of product or service display, user interaction, information retrieval, customer experience and other links to make the website more practical and effective.
2. Blindly carry out spam marketing and mass messaging
Many companies are at a loss when it comes to online marketing. Many companies choose to send spam emails or send bulk information to various BBSs, blogs and guestbooks. Although in the short term, companies can receive some online marketing effects, such as an increase in website visits and some business transactions, in the long run, the damage suffered by companies is far greater than the Internet marketing effects achieved.
The first is that the corporate image is damaged. Spam is deeply disliked by netizens. Most of the people surrounding spam have the image of some skinny companies, lack of integrity, low-quality products, or even malicious fraud and illegal products. Once a company associates with spam, its image in the minds of consumers will be greatly reduced.
Secondly, once an enterprise gets used to this low-priced, self-harmful Internet marketing method, blindly pursues deformed Internet marketing products with low cost and high returns, and lacks a correct understanding of return on investment, it will be difficult to accept truly healthy and beneficial Internet marketing. services and products, missing online marketing opportunities and business development opportunities.
3. Follow the trend and purchase online marketing products
There are now many types of online marketing products, coupled with the eloquent salesmen, companies have great confusion in product selection. We can often find a phenomenon that once several companies in a certain industry use a certain online marketing product, other companies in the same industry will buy it one after another.
Many Internet marketing service providers have seized on the enterprises' psychology of following the trend of buying and comparing, and have given full play to the skills of "customer testimony" and "recommendation" through meetings with industry customers, industry briefings on Internet marketing products, etc., so that enterprises can Weaken your own judgment and follow other people's choices, or compare yourself and buy blindly. Qiying Marketing provides enterprises with one-stop online marketing consulting services. Practice shows that a good product is only a product that suits you; online marketing products purchased following the trend are often not only not the most suitable, but also result in increasingly poor online marketing results due to overuse.
4. Use search engines to bid for products and wait and see.
At present, search engine bidding products such as Google, Yahoo, and Baidu are mainstream products in online marketing, and more and more companies are choosing search engine bidding products. After purchasing bidding products, most companies don't know that maintenance is required, and they just wait for customers to come to them. After doing it for a while, I found that it had some effect at first, but then the effect became worse and worse.
The reason for this situation is that the bidding products are not maintained. The effect of search engine bidding is composed of many factors. The quality of maintenance work such as daily consumption budget, number of keywords, and report analysis directly affects the effect of search engine bidding products. Take Google Adwords for example. Many people don't understand why Google authorizes agents to sell Google Adwords products. On the one hand, this is in line with the current situation that domestic online marketing products are mainly sold through channels. On the other hand, because Chinese companies generally have low levels of network application, Google needs to use the power of channels to provide good customer service and improve sales performance. When our companies use bidding products, they should not wait and see, but should choose powerful service providers to maintain products and improve online marketing effects.
5. Separation of online marketing and offline marketing
Internet marketing is part of the overall marketing strategy and an important means to achieve corporate sales and profitability. Online and offline marketing linkage is required to achieve results. Many companies believe that the Internet is just a media. If companies use the Internet to promote their companies and products and improve their brand awareness and corporate image, they have achieved online marketing. Internet marketing is divided into corporate administration or customer service departments, and the marketing department and the Internet marketing functional department are in a state of separation. This is an incomplete awareness of Internet marketing. Internet marketing without offline participation is not true Internet marketing, and it is difficult to achieve the ultimate goals of "marketing" and "sales".
In fact, the role of online marketing goes far beyond that, and foreign trade production companies in Jiangsu and Zhejiang may have a deeper understanding of it. They either use their own websites as a platform, or make full use of industry B2B platforms or comprehensive B2B platforms to collect sales leads and explore potential customers, and then link offline and online to finally conclude transactions and create profits for the company.
6. Blindly believe in search engine optimization
The performance of search engines directly affects the Internet marketing effect of enterprises, and more and more enterprises have realized this. Formal search engine optimization can help corporate websites achieve better search engine rankings. For search bidding, SEO is undoubtedly cheap and has a high return on investment. This makes some companies blindly pursue search engine optimization.
The main job of search engine optimization is to ponder the algorithms and ranking rules of various search engines, and "transform" the website to conform to the tastes of search engines and obtain better ranking results. As the saying goes, it is too dangerous to blindly believe in search engine optimization. There is often only one step between search engine optimization and cheating. Once you are found to be cheating, not only will you not get the ideal optimization effect, you will also be punished by the search engine.
Moderate optimization can make the structure of the website more scientific and efficient. Accurately grasping the principle of "user experience as the center" and striving to improve users' feelings is the correct online marketing idea.
7. Information collection once and for all
Nowadays, information collection is a relatively popular "online marketing method". Many websites write programs or use collection software to grab a large amount of required web page information from other websites to enrich their own website content. Through this method, the content of the website can be quickly enriched, and the number of pages included in the search engine can also be quickly increased, thereby quickly attracting visitors and increasing traffic. It can be said to be a good method of online marketing once and for all. However, it turns out that no successful website comes from information collection, and successful online marketing is not that simple.
Although information collection can collect a large amount of required information, the quality of the information varies, and most of it is highly repetitive content on the Internet, and search engines do not buy it. For users, it is just another cloned website, which is not very attractive. When it comes to running a website, you still have to be down-to-earth, produce high-quality and original content, accumulate small amounts to make more, and carefully cultivate loyal users, so that you can gradually move towards success.
8. Launch online marketing without planning
Many companies do not have a clear understanding of online marketing at the beginning. Most business owners or managers realize that they should engage in online marketing and expand their business and sales through the Internet through media promotions such as newspapers and television, introductions from friends, or instigation from salesmen. So we immediately arranged for people to contact us to create a website, publish information, and invest in online promotion. The entire Internet marketing process was launched without planning. Once the Internet marketing had no effect after three months, it was declared a failure and lost confidence and interest in Internet marketing.
As everyone knows, Internet marketing is a systematic project that involves many aspects. You need to analyze your needs and formulate a thorough and scientific plan based on your actual situation to achieve success. From website construction, corporate information release, to formulating promotion budgets, selecting online marketing methods and products, arranging full-time online marketing sales, customer service, etc., all work is arranged in place and persevered, so that the company's online marketing process can be smooth, so that the final Achieve ideal online marketing results. This article is provided by Data Recovery www.xlycn.com