Many SEOs are committed to creating "content", but it is not clear how to deal with the relationship between these "contents", resulting in the inability to continuously improve search engine rankings. Today, the SEO Research Institute will take you to clarify the relationship between "content" and "theme".
1. What is a website theme?
The website theme is the main topic discussed on the website, which is also the focus of the website content. When a search engine calculates the theme of a web page, it uses the text information in the page content to calculate what your web page is talking about. This "what" is the theme of the website. That is to say, when we enter the keywords into the search engine to arrive at This page, this keyword is the theme of this page. For example, this page http://www.dugutianjiao.com/post/baidupaimingdianjiqi.html can be reached by searching for "Baidu ranking clicker". We think that the theme of this page is "Baidu ranking clicker", and at the same time It also shows that the topic discussed on this page is relatively concentrated and does not deviate.
2. The importance of website theme concentration
Some webmasters hope that they can build portals similar to Sina Sohu NetEase or Alibaba Taobao. This is very unrealistic. We will not discuss the details. From a user's perspective, when we buy things offline, we trust specialty stores more. Similarly, when we read articles, we prefer to read those with clear views and distinct themes. It is best to analyze only one topic in depth. Not speaking in general terms. It can be seen that a website also needs to have a relatively concentrated theme, otherwise it will not become a good website in the eyes of search engines.
Why is the topic important? Because search engines determine the quality of a website based on relevance and return user search results based on relevance. Search engines definitely don’t want to show you the page of “tractor” when you search for “flowers”.
So how do search engines determine that your website is about "flowers" rather than "tractors"? The simplest thing is that you "topically focus". All the content of the website is about "flowers" and not a word about "tractors". ", then in the absence of external optimization, such as a strong orientation with an external anchor text of "tractor" (similar to a Google bomb), the search engine will definitely classify your website as "flowers" related. Websites with strong relevance will be prioritized by search engines and displayed to searchers, which will be reflected in high search engine rankings.
Of course, it is somewhat impossible for a website to completely focus on one topic. For example, the SEO Research Institute talks about search engine optimization technology, but there are also a few articles that talk about personal matters, which do not seem to be completely related to SEO. . It is even more difficult for a large website to focus on one theme. So we say that the theme of the website should be relatively concentrated. Of course, the higher the relative value, the better. Dugu Tianjiao believes that it is best to exceed 50%. For example, compared with hundreds of SEO articles, a few irrelevant personal reflections will not distract from the theme of the website and deviate from it. At least 95% of SEO Research Institute’s articles are related to SEO. Search engines will naturally think that this is a blog talking about SEO. When the content of a website is relatively concentrated on a topic, search engines will think that since the website attaches so much importance to this topic, the content it discusses should have a certain value. If the external links are strong enough and the search engine thinks that the external website also recognizes the theme of this website, then it will naturally give this website a high ranking.
When we only build a website around one theme keyword, although it is not easy to make it bigger, it is easy to make the website stronger. Search engines will judge whether the relevance of a website is strong enough based on the keywords used in each web page, the keywords pointed to by internal links and backlinks. When you create content around a keyword, it’s easy to increase relevancy. For example, in the SEO Research Institute, almost every article is written around the keyword "SEO". In the long run, it will definitely get a better ranking on this keyword. And if a website has dozens, hundreds, or even thousands of keywords, it will be difficult to have unified relevance, and search engines will be confused and confused, and it is impossible to give it a high ranking.
However, the relative concentration of website themes does not limit each website to only talk about one keyword. What I mean is that the theme must be concentrated around one of the most important core keywords. We still take the "flowers" above as an example. You can actually talk about many things. You can talk about plum blossoms, chrysanthemums, peonies, roses, orchids, and even break bowls of flowers. Search engines know these are "flowers." Although the names and characteristics of various flowers are different, the theme is "flowers". Your website talks about all kinds of flowers, so the search engine will naturally not return "tractor" to the user when you search for "flowers".
3. How to choose website theme content?
Search engine optimization can work best by keeping the theme consistent and targeted. The simpler the website, the easier it is to succeed. This seems to also be used to explain why "single page" optimization can obtain high rankings. So, how should we choose the theme of the website?
First of all, choose the theme website content to be simple.
It is difficult for a "large and comprehensive" website to succeed, and it is easier for a precise and professional website to win the favor of visitors and search engines.
The theme of the website is highly targeted, and it is more professional and precise for visitors. From the perspective of user psychology, they will also feel that the more focused the theme of the website is, the richer and more content the website administrator will provide under this theme. major. "Experts" are always more trustworthy than polymaths who know everything. Search engines also believe this. The single theme makes it easier for search engines to understand the category of the website.
You can think about it, when you are learning SEO, will you go to Sina? The relevant articles of the SEO Research Institute may be more professional than when talking about SEO on portals like Sina. When searching for SEO-related keywords, SEO Research Institute is more likely to get a higher ranking than Sina.
Secondly, multi-theme websites should be organized reasonably.
What should you do if the website content covers a wide range and you really need to retain many topics? In fact, the principle of topic concentration still applies. As long as we categorize the website information and organize it reasonably, relatively concentrated themes will naturally form, and it is also possible to obtain high rankings on search engines.
Finally, let’s talk about some of Dugu Tianjiao’s tips when choosing website themes.
Our goal is to obtain high rankings, so when choosing a website theme, you must consider the feasibility of the theme. First, whether the content you can create is rich and professional enough, and secondly, whether you have the ability to rank this content at the front of search engines. Therefore, some portal websites are determined not to do too much and do too much; they will not do search engines’ own products, including those that have too much promotion and bidding on search engines; websites ranked on the homepage have a large number of resources and are highly optimized. Don't do it. I hope it will be helpful to everyone when choosing a website theme.
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