Since the well-known domestic website navigation stations Hao123 and 256 were acquired by Baidu and Google at sky-high prices, there has been a craze in establishing website navigation stations in China, trying to copy the successful model of Hao123. But it is often difficult for latecomers to replicate success. Because the success of Hao123 is to grasp the lazy psychology of netizens and achieve great success. It would probably be difficult for new navigation sites to change their user habits from these successful website navigations and grab a group of users!
Because looking at the current large and small website navigation stations, the content provided is as high as 90% similar, and they all provide some large portal websites or well-known websites in various industries. In other words, whether it is the successful Hao123 or other new navigation sites, the website URL services they provide are roughly the same, with very little difference. It is quite difficult for users to abandon the navigation of well-known websites such as 123 and choose your website.
If you want to build a new website navigation station or are building a website navigation station that is not very famous, I think that if you want to be successful, you have to take a differentiated and novel route, and take a different route from most website navigation stations. Even if you follow the mainstream and build a navigation site, you should create a new layout to differentiate yourself, to realize the brand status of your navigation site, and to expand your influence among netizens. Once netizens have a good reputation, then Your website is not far from success.
There are countless websites on the Internet, but most navigation sites still stop at just a few hundred well-known websites. Therefore, a distinctive website navigation station should play the role of its own website navigation and expand its sights to the wider world of the Internet. It should not only provide leading websites in various industries, but should be based on the secondary websites of each industry. Third-tier featured websites collect some novel and distinctive but less famous websites to provide to your users. For many new netizens or ordinary netizens, they are actually tired of seeing just a few websites. They want to find some novel and interesting websites, but they are unable to appreciate them due to their limited abilities. When you do this well, you will naturally retain users, because you will get something they want to see in your navigation station that is not available elsewhere.
If you can make this difference well, you will definitely be able to stand out among the many website navigation sites and become an excellent website content provider among the website navigation sites.
Author: Love Formula--You Yufeng