In today's environment, when we talk about the Internet, we cannot do without websites; when we talk about websites, we cannot do without engine rankings; when we exchange ranking experiences with each other, we have to talk about the very popular SEO technology in the industry... …
I think back to when I first came into contact with SEO. It was when I was in Zhangmutou last year. An alumnus of mine talked to me about it online. He said that it is very good to do this, and it does not cost money. Through the SEO of the website in Baidu and GG, You can also get a very good ranking; listening to what he said, it also unknowingly aroused my interest and strengthened my curiosity. There, in this curiosity and confusion, I slowly moved forward. I have joined the ranks of SEO learning; time flies very fast, after a winter, it is today...
In this article, let’s talk about how to optimize an article title? What is the purpose of optimization? What kind of effects and returns can be theoretically obtained after optimization?
Why did I want to write this? Maybe it was because I read ZAC’s book some time ago. He mentioned this in it, and I have been trying it since then...
Okay, without further ado, let’s get started here…
First, we need to understand, what is a title?
Read the book to read the cover, read the newspaper to read the title, which means that the title should grab the attention first and enhance the work.
But how to optimize and write attractive titles?
1. To make the title fall in love with the reader at first sight, you must add effective information to the title. The most effective information is useful information that is interesting. It is especially important in applied writing. Think of several ways to express yourself. There is no definite formula for the question, just be concise and clear. It is best to express the unique personality charm of the editor and form your own style. For example, the original title is ""Don't treat yourself like a master" is a slogan for Olympic athletes", it might as well be changed to "Yao Ming: "Don't treat yourself like a master" is a slogan".
2. The title is subtle, to the point, and full of temptation, making people feel compelled to read it. For example, the original title is "The Approval System Returns to the Original Meaning of Market Economy", which can be changed to "Private Capital: "If it is not a restricted area, it can enter".
3. The "Inverted Pyramid" of the Title
Put the most important, most eye-catching, keywords in the title that reflect the latest or essential changes in the first part of the title, preferably the first word of the title. This can be called the "inverted pyramid" of the title. For example: the original title "Let the needy groups have housing and the Ministry of Construction responds to the focus issues of low-rent housing" can be changed to "How to rent low-rent housing. The Ministry of Construction responds to the focus issues"
4. No need for false questions. Try to be as complete as possible.
Here, we give a few examples to illustrate:
Today when I was downloading the 2009 Internet Webmasters Alliance gathering video, after opening Baofeng Video [the latest version], some scrolling advertisements were displayed below, with the title content as follows [recording while scrolling]:
Lose weight while sleeping, lose weight until you scream
This is the only way to make a beautiful woman lose all her money
Q coins giveaway, diamonds are available to you
Today’s insider announcement: 6 stocks with daily limit
Never let your boyfriend see this stuff
This is how a beautiful woman repays after losing money
Revealing the crazy life of female white-collar workers
Top secret privacy! See the favorites of beauties
Female colleague borrowed money and repaid it like this
Today’s top-secret 5 A-shares with daily limit
It can be said that the titles these days are full of temptations. At a glance, we can tell that these are optimized titles; it gives us the feeling that when we see the title, we think of things and things that are full of temptation; we can Click on any of them to check out the content. The interface is as follows:
Excuse me, what's going on? Isn't the click: Is the female colleague borrowing money and repaying it like this? How did I enter this game? I thought, maybe it's just a coincidence, click a few more times to try? But click several times in a row to enter This page; why?
Now this is where it’s worth analyzing; here, we analyze each title in detail;
1. Each title creates an invisible "psychological malformation" in the user's first impression. It is believed that the content of this connection must be content closely related to stimulation or text;
2. Each title contains tempting words that are sensitive to human nature; such as:
Screaming beauties lose all their money and give it to you to get the inside story. You must not go crazy and reveal top secrets and top secrets.
In the market, these words are all tempting; they are all invisible motivations that can arouse people's curiosity and drive people to understand and understand...
There are many other words like this that have an invisible "catalyst" effect; such as:
Ordinary words: 20 clever and surprising secrets on how to pick up girls without spreading them...
Exploiting celebrities: A certain expert revealed that a certain celebrity was caught smuggling into the country and that a certain celebrity committed drugs and resisted arrest and brutally raped 13 women...
Take advantage of trending events:
Someone caused a shocking case... Amazing: *****
Strange: ***** So strange***
Nude Photos and Covered Virgin Malatang
Wait, there are more, but these require you to pay more attention and accumulate more; pay more attention to life;
By optimizing the title and making a good title, what are the benefits after the article is published?
Let’s illustrate this problem through the title example above. When we see that it is so tempting and can inspire people’s inner curiosity, we can not only get high-yield traffic, but also promote your standing on search engines. It gets a good ranking; why do you say this? The title is full of temptation, the CPC click rate is high, and the popularity is high, which directly leads to the popularity becoming higher, and the proportion of your article being forwarded is high, which invisibly increases The number of external connections has also increased... This is an industry that can get huge returns without any investment; more importantly, if your website is of this profitable nature, then in an attractive and inspiring website Under the premise that people's inner thirst for knowledge gives people a title that they have to read, you will also gain wealth...
However, when optimizing a website, the most important thing in the website is the title; if you optimize every title, the website optimization will get twice the result with half the effort;
Okay, let’s just stop writing here; if you have any questions, please leave a message with the article;
SEO Talent Network: http://www.china-over.cn
China Webmaster Information Network: http://www.web-cdma.cn