The relationship between website construction and Internet marketing can be explained this way: website construction is the foundation of Internet marketing, and Internet marketing is the upgrade of website construction. Without website construction, it will be difficult to carry out online marketing. Without online marketing, website construction will be meaningless. In layman's terms, website construction is to make a website, and Internet marketing is to sell a good website so that more people can see it.
From a technical point of view, website construction is obviously more difficult because it involves technology. From design to production to programming, every link involves a lot of technology. The software involved in web design includes photoshop, flash, etc. The technologies involved in the production process include html, css, javascript, etc. The program links depend on the website server environment, etc., mainly including php, asp, jsp, etc. It can be said that every aspect of technology requires a lot of time to learn and practice. It is obviously difficult to master every aspect. This involves a question: If someone wants to build a website, wouldn't it be almost impossible? In this case, there are two ways: one is to outsource it to an Internet company, which has a professional team. But the cost is high. The second is to use a software that can integrate design, production, and programming.
CMS was born under this background. cms is the abbreviation of Content Management System, that is, "content management system". CMS is a system that integrates design, production, and programming. It is not a software, but a system. The most powerful thing about cms is that it simplifies the most technically difficult procedures. CMS generally uses a template engine. The template engine converts templates into general html web pages. The cms template contains tags. Currently, there are many CMS providers in the country. Among them, among the cms in PHP language, dedecms is ahead of other cms. The Chinese name of dedecms is Dreamweaver Content Management System. dedecms has a built-in powerful template engine system, which is powerful and easy to use. Qi Maoya has used dedecms to create several websites with good results. Qi Maoya will recently write an article describing the entire process of how to use dedecms to create a website.
Well, with the support of cms, website construction becomes simple and easy. In this way, there are more and more websites in the Internet world. There are not only a large number of websites made by cms, but also a large number of blogs and so on. The number of websites on the Internet is increasing at an unimaginable rate. Under such circumstances, search engines came into being. It's very simple, how can netizens find the content they want among so many websites? The answer is search engines.
Search engines use their spider crawlers to travel around the Internet day and night, following every link in search of new websites. Then the huge database found by the spider is sorted and classified. Then use an incredible mathematical formula to calculate which websites rank high among similar websites. When the user enters a keyword in the search box, it will provide the user with the web page of the corresponding keyword in a few seconds. For example, when a user entered "Qifei Ya" in the Google search box on October 26, 2008, Google would find 585 results in 0.28 seconds. It will say something like "There are about 585 query results that match the feathered duck. The following are items 1-10 (the search took 0.28 seconds)."
What does this sentence mean?
First, on October 26, 2008, there were a total of 585 results for the keyword "feathered duck" in Google data.
Second, among the 585 results, Google gives the ranking order of each page and the overall ranking order according to its unique mathematical formula (this mathematical formula involves Google's ranking algorithm). Because the results given by the search engine are 10 per page. It must decide which page to rank first and which among 585 results.
Okay, here’s the problem. What if the keyword is "flowers"? What if it's "cosmetics"? What if it's "weight loss"?
1. Users who search for these words are likely to want to buy flowers, cosmetics, weight loss products, etc.
2. How many sellers are there selling cosmetics, weight loss products, and flowers? Many, many.
3. In an environment where netizens use search engines, and there are only ten items on the first page of the search engine’s search results, how do sellers display their products to users who are likely to purchase them, that is, buyers?
I know you've figured it out. This is the secret for search engine service providers to make money. Baidu, everyone uses Baidu several times a day, how does it make money? But it has been listed on the Nasdaq, and the price per share is about 250 US dollars. Google is also used every day, and its stock is about $600 per share. Why are the market values of these search engines so high? The answer is simple: Internet users use them every day to search for things they are interested in. In order for sellers to display their products to more users, they must use two methods:
1. For search engines like Google that rank natural search results on the left, do a good job in optimizing your own website. That is to say, make your website more in line with Google's ranking algorithm. This is search engine optimization in online marketing, or "seo" for short.
2. What is effective for any search engine is to pay the search engine to artificially rank it at the front or even first place. This is search engine advertising, referred to as "ppc", an important method in online marketing.
Internet marketing is like this. When there are too many websites, ranking a certain website to the front of the search engine. Of course, Internet marketing methods are different for different keywords, different websites, and different products. Overall, both SEO and search engine advertising are the most common.
This article is too long for reading. Let’s stop here. Finally, let me say that when you use Baidu and the word "promotion" appears in the results, it is an advertisement. If you click on that result, Baidu will get the income, and the merchant who placed the advertisement will pay the fee. When you use Google, the results on the right are ads. An important aspect of Google's respectability is that it separates organic and paid ranking results, while Baidu mixes them into one.
Qi Feo Ya is too verbose. I hope this article will be helpful to friends who are interested in website construction and Internet marketing. This article is original and the copyright belongs to Qi Mao Ya. Reprints must indicate the source Qi Mao Ya Taobao store and add a link.