META tags are an important part of web pages and have an important impact on search engines' retrieval of web pages.
The important role of the META tag is to prepare web pages for search engine spider programs to retrieve. Although current search engines do not fully search for the contents of a META tag, META tags still have value.
The most important things in the META tag are the description and keywords about the website.
This can be used as a brief introduction to the website. There is no need to pile up keywords. Generally, it should not exceed 150 words" >
<META name="description" content="This can be used as a brief introduction to the website, no need to pile up keywords, generally no more than 150 words" >
<META NAME="keywords" content="Keyword list: Separate each keyword with a comma, and all keywords can be repeated up to twice" >
When not writing a website description, you should try to use concise language to describe the characteristics and core content of the website. It should be noted that what needs to be described is your website or web page, not your company. The purpose of the description is to make visitors understand the website. There is a preliminary understanding that everything is for the sake of users and should be considered from the user's perspective.
The keywords in the META tag have a direct effect on search engines and are the basis for search engine retrieval, so you must carefully consider the most suitable keywords for your website. The average user will first enter general vocabulary and then gradually narrow down the scope of keywords. For example, if you have a website navigation website, then the keyword "online navigation" is more effective than "personalized online navigation". However, general keywords also have disadvantages, that is, there are too many similar websites, making it difficult to obtain good rankings in search engines.
The effective way is that you can choose between two types of keywords. One type is short and powerful, and can be ranked higher, but the number of words is small; the other type is a wider range of keywords with a larger number, and the order may be slightly lower. How to determine keywords? You can base it on the characteristics of the products and services provided by your website and consider the habits of the questioner as much as possible.
In order to deceive the favor of search engines, some website owners list a large number of keywords that do not match the theme content of the website in the theme of the web page, so as to achieve the purpose of ranking high in the search engine. This is wrong, and it is easy to be punished by search engines, because search engines are actually also users, but their identities are more special.
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