Google's keywords include broad match, exact match, and phrase match. The differences between them are detailed in the keyword matching form. Baidu also has a smart matching option. So what is smart matching? How to use smart matching? What kind of keywords require intelligent matching, and what kind of words cannot be used?
First, let’s explain what smart matching means. Smart matching is equivalent to broad matching, and relevant variations of keywords will appear.
Advantages: More opportunities for advertising display and more clicks.
Disadvantages: There is no exclusion function, and invalid displays and clicks cannot be removed. The search results for truly related keywords are ranked on the right side. The actual click price of related keywords is higher than the actual click cost of keywords alone.
So under what circumstances do you need to add smart matching?
The daily budget cannot be used up, keywords cannot be expanded, and related keywords cannot be thought of.
So what kind of keywords can be added to smart matching?
The number of keyword words should be 6 or more.
No irrelevant keywords appear in the expanded keywords (that is, no irrelevant product keywords will appear when adding suffixes to the root word)
Do not add smart matching options for broad keywords.
The price of 4-word keywords is relatively low. Please use the Google keyword tool to see whether there are irrelevant content in the user's search habits. If not, such words will be very effective.