Recently, many netizens have reported to Souqian SEO that their website looks well optimized, but its ranking on Baidu is very poor. The site website found that the homepage was not at the first place. But you can still query it by directly entering the URL. This is a sign that the homepage has been demoted. If it is serious, it is also called the homepage being K. So what is the reason? According to Souqian Observation, there are three reasons.
First, the homepage is not updated.
Let’s take an example. You go to Baidu site: www.google.cn and find that the homepage of www.google.cn has gone somewhere. Everyone also knows that the Google homepage is a dialog box and is rarely updated or updated to a very small extent.
Second, the titles and descriptions of all pages of the entire site are consistent.
This is very common in corporate websites. But this is not necessarily absolute. For example, the titles and descriptions of some pages in the SEO Lab are exactly the same, which has not resulted in a downgrade or K.
The third is that the homepage is over-optimized, resulting in the ranking being demoted.
It is observed that the first two are the main reasons. So is there any good solution?
1. The titles and descriptions of the homepage, column pages, and article pages of the entire site are inconsistent.
2. The home page is updated frequently. News channels can be added, etc.
3. Reduce traces of over-optimization. 4. If the downgrade is very serious and none of the above methods are effective. You can completely revamp the website or use a new website. Of course this is a last resort.
Please indicate that the reprint comes from SEO Lab http://www.seolabs.net.cn