First of all, this article is not a soft article. Whether you accept the internal website optimization business of Souqian SEO or not, as an SEOer you should read it carefully. Internal SEO optimization of the website is very important, and it is mentioned in the following aspects:
1. Internal optimization is a prerequisite
Generally speaking, if the internal optimization is not good, it will be difficult for the website to rank at the top. Here is a little bit about algorithms. This ranking of web pages first depends on the degree of compliance between the web page and the keywords, and then determines which of the matching web pages has a higher weight and ranks it at the front of the search results. In other words, no matter how good your external links are and how high your PR is, if your internal pages are not consistent enough with the keywords, your webpage will not have a good ranking. You must have the ability to enter the second place. Stages are ranked by weight for qualifications. Therefore, internal optimization is a prerequisite. If it is not done well, it will be difficult to have a good ranking. PS: It is difficult to say here. However, websites with some keywords are generally poorly optimized, or some sites have very strong external links and can be ranked high even if their internal optimization is not good. Of course this is rare.
2. Internal optimization is an effective means to solve many website ranking bottlenecks
For many old sites, the weight should be relatively high. Baidu snapshots are updated every day, and the PR is also 4.5.6. But there is no ranking. This situation is usually caused by internal optimization. The same principle applies, you have to qualify for ranking. For new sites, there is no weight and no ranking. At this time, more attention should be paid to internal optimization. The new site needs to go up and surpass the old site. You cannot do as well as others in terms of external links in a short period of time. Even if you take extraordinary measures, the quality and quantity of external links exceed those of the old site. However, please note that you are a new site. The result is that the external links will increase too quickly and be deleted. So what is the comparison between the new site and the old site? The comparison is internal optimization.
3. Internal optimization is cost-effective
If you are an individual webmaster, spending some time every day to seriously study internal optimization may bring higher benefits than a day spent working on external links. If you are an enterprise and want to outsource website optimization, then in-house optimization is the least expensive. A full set of SEO generally costs a few thousand less, and in-house optimization should be much cheaper. Under the premise of good internal optimization and using the company's human resources to do external links, I believe there is no need to outsource. And there is a problem here, you can control the external links yourself. According to Souqian’s current observation, many SEO companies use illegal means in terms of external links, such as mass posting. Most of the results are being demoted or K. So Souqian feels that internal optimization is relatively high. Since Souqian has been engaged in SEO, he has felt a trend, that is, SEO will be divided into two parts: internal optimization and external optimization.
External optimization generally refers to external links. At present, the development trend of external links is to buy and sell links, with professionals exchanging links, and with professional human flesh making links. The external links themselves don’t have many skills. If you have enough budget and time, external links can be made. For most people, external links are physical work. However, internal optimization is generally not done very well at present. Many webmasters spend their energy on external links, but they do not know that this is putting the cart before the horse. Souqian sees a long-term trend that internal optimization will gradually be divided. As a supplement to the current weak market, it is necessary to have a group of SEOs who are proficient in internal optimization to engage in professional internal optimization work. Internal optimization is a technical job. However, this statement does not seem to be advocated in China at present, and few people seriously study this area and put it into practice. Therefore, Souqian would like to call on everyone to pay attention to internal optimization in order to optimize the SEO effect.
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