In this online world where traffic is the Internet, traffic is the basis for the survival of webmasters, and the best way to generate traffic is to rely on search engines. So how can we increase the ranking of the website in search engines? How can we make search engines quickly? Crawl the pages of the website? To do the above, we need to understand what are the factors that determine search engine inclusion and ranking, and then we can prescribe the right medicine. The following are the four main reasons for SEO effects that I have summarized in the past two years of working at (www.942tv.cn). If your website can improve your SEO based on these four aspects, your traffic will increase. Significant improvement.
1. Website structure
Constantly looking for a website structure that is conducive to user reading and spider crawling is the basis for ensuring search engine inclusion speed and good ranking. The website structure is mainly to plan a content structure that is suitable for search engines to include as a whole. For example, there is no need to use too deep directories for columns, etc. Search engines believe that: the weight of the second-level domain name > the second-level directory > the root directory document. When naming documents and directories, it is better to use pinyin. In addition: making html and xml sitemaps for spiders to crawl can help search engines index them faster
2. Website content
Make the most appropriate integration of website content and corresponding keywords, which includes adding appropriate article titles, tags, article content, and image Alt tags to the web page. In Baidu rankings, title keywords and keyword density in articles have relatively high weights. The title and the middle keyword can appear twice, but not too many. The density of keywords in the article is between 2% and 8%. In addition: Adding alt tags to pictures to properly describe pictures is one of the basic qualities of website optimization personnel.
3. Keywords
Keywords in link anchor text. People usually ignore this point. When establishing external links or internal links, add keywords to the links.
4. External links
External links are very important. Be careful not to link to bad neighbors or send them in groups. Practice has proven that mass messaging is very bad. External links include: submitting paid and free directory websites, exchanging links, paid links, link bait, etc. Links are also one of the measurement factors of PR. Building external links should be the most difficult but also very interesting part of SEO. Setting up link bait is also very interesting.
In fact, whether we are doing traffic or anything else, we need to find the right method. Finding the right method is like opening a door and being able to see more scenery.