A plan description
In the competition on the Internet, brand is a deadly weapon that reflects differentiated competition. On the Internet, how many brands can we really name? Apart from portals. Even for Zhongguancun Online, the brand imprint may be vague in our minds. I'm not saying there aren't any, just vague. But how many websites with this kind of vague influence are there in China? The brand is the core of the website, and the brand connotation is the soul of the website. A website without a brand soul lacks vitality. Brand is the basis for building a website, not an add-on!
As time goes by, the Internet cafe media industry has experienced the development stage of mushrooming and matured. We deeply regret that we cannot find Internet cafe media websites with excellent brands. In addition to Shanda Network's "Internet Cafe Yellow Pages" and Guangzhou New Broadband's "Forum", which have left a deep imprint on the hearts of Chinese Internet cafe people, we need and urgently need an excellent Internet cafe media website to stand out , Use your own shoulders to carry something, and carry the banner of China's Internet cafe media industry. At the same time, ***.com was born...
Second market positioning
Today, as human beings enter the information society, the network is playing an increasingly important role in people's lives and work. As a place that provides Internet services to the public, Internet cafes have formed a considerable scale in China after many years of development and have become an important part of social and cultural life. They also have very large advertising resources. However, because Internet cafes often develop value-added services independently, this huge advertising resource cannot be integrated and appears very scattered, thus losing its due value.
On the one hand, advertisers hope to use Internet cafe advertising platforms to organically combine with offline industries to generate a variety of profits and effectively build brands; on the other hand, due to the lack of integration of Internet cafe advertising resources, Internet cafe advertising resources cannot form value. In this context, ***.com integrates Internet cafe resources with a unique and highly targeted Internet cafe combined with online media to help enterprises build a new competitive platform for their product and service market segmentation strategies.
Three promotion principles
Website promotion goals: carry out website promotion based on the principles of efficiency, economy and practicality, combined with website content. Improve the column brand of the website, thereby creating profits and ensuring a win-win situation for the website and users.
Four promotion methods
Online promotion
1 Baidu knows promotion: When Baidu crawls search content, it always automatically prioritizes crawling its own related businesses. Therefore, you can use Baidu Knows and self-question and answer methods to cleverly embed the name and keywords of the website for promotion.
2 Baidu space promotion: The principle is the same as above. Register an account in Baidu space and publish the website and website-related content in the form of blog posts.
3. Baidu Tieba promotion: The principle is the same as above. When posting in Baidu Tieba, add [website keywords] [website keywords] [website keywords] before the post title. Search for some interesting articles on the Internet to post. The articles should be short. At the end of the post, you can write: More XXXX is here on the Internet.
Promotion methods No. 1 to 3 should pay attention to the flow of IP, and do not use the same IP too much, otherwise it will be easily blocked by search engines.
4 Soft article promotion: Soft article promotion is more common. The key lies in the quality of the soft article and whether it will cause resentment among netizens.
Tips for promotion method No. 4: ⅠDon’t maliciously hype, as this can easily arouse others’ resentment. Nor will long-term value be gained.
ⅡThe articles written must be useful to users, that is, they must be valuable. Only if it is valuable will users be encouraged to browse it, and if it is valuable, it will be easily recommended by the website and placed in the recommended position to attract more readers.
Ⅲ Soft articles must be creative. Remember not to simply modify other people’s articles and add your own URL.
IV. Soft articles should be posted on appropriate websites or forums. Bad posts waste time and have no effect. For example, when writing about websites, publish it on websites such as chianz.com and admin5.com. In this way, as soon as you publish it, many websites will reprint it. This way the traffic will come naturally.
5 Cross promotion: Cross promotion should be a branch of soft article promotion. That is to say, when writing some soft articles, there is a correlation between the articles. After reading this article, others will want to read the next article, or they will think about the previous article after reading the later article. For example, <<****1>> is mentioned in <<****>>, and <<****>> is mentioned in <<****1>>. In this way, no matter which article others read, they will want to go to the website to read the other article.
6. Temptation promotion: Temptation promotion is very ancient, but it is also very practical. Post some topics on the forum, add a red field in the article, and what content is VIP content, you need to charge a fee****. Note: <<****>>VIP content is published to the *** website for free, you can view it if you need it. The traffic obtained in this way is generally easier for netizens to remember, and the effect is good.
7. Blog promotion: Blog promotion is very technical in my opinion. First apply for multiple blogs and check the top few recent keywords on the search engine. Then publish a topic with these keywords plus the blog host's keywords as the title in your blog. These keywords should rank very high. For example, the most popular searches recently are: Two Sessions, and the blog hosting provider is: Sina. Then add the words "Two Sessions, Sina, etc." in the title of the blog post. This will increase the click-through rate of this blog post. And in each blog, links are made to blogs applied for elsewhere. Of course, links to websites that need to be promoted are indispensable. In addition, links to websites that need to be promoted should also be included in the theme of blog posts, so that the effect will be more ideal.
8 Email promotion: The purpose of email promotion is actually more focused on maintaining good relationships with members and increasing member loyalty. Bulk email, as the name implies, means sending emails in batches. The trick is to find ways to involve customers, such as competitions, competitions, quizzes, web page special effects, offers, after-sales services, promotions, etc. Use this method to consciously build your own online customer base and constantly use email to maintain relationships with them. Let members become a major help in promoting your own website.
9 Picture promotion: Put the website’s logo and address in the pictures.
10 Promotion: Create a sensation, such as the article "Jay Chou's Quirks Revealed", this Jay Chou is not the other Jay Chou.
11 Software promotion: Common promotion software includes forum mass messaging software, QQ mass messaging software, email mass messaging software, guestbook mass messaging software, and search engine login software. By posting a large number of posts, the information of the website will soon be seen by Internet users and noticed by search engines.
12 Media promotion: I read a report that showed that newspapers, magazines, radio and television accounted for 49.9% of the users who learned about the new website. This data shows that we should pay attention to the role of press releases in website promotion. Good relationships with news media often have unexpected effects on website promotion. Although the accuracy of the data is not yet known, the effect cannot be ignored.
The above promotion methods are mostly used in the early stage of the website. No successful website can always rely on this kind of promotion method to maintain. When a website begins to take shape, more promotion comes from the website's own reputation, content, services and influence.
Offline promotion
1. Distribute uniforms to employees with clothes printed with the website’s logo and address, so that employees can invisibly promote the website on their way to work and home.
2. Embed the promotion of the website on the homepage or startup of the cooperative Internet cafe.
3. Cooperate with merchants to provide Internet cafes with Internet access cards (merchant and website advertisements are printed on the cards), and then provide the Internet access cards to Internet cafes. This promotion method originates from the story of Bill Gates’ son-in-law and the president of the World Bank. There are many similar promotion methods, which can both earn profits and promote the website according to the actual situation.
3. Bidding promotion
Use paid bidding to purchase search engine keywords for promotion.
4. Promotion of theme activities
XX theme Internet cafe player star election event
Purpose of the activity: Effectively intersperse the introduction of the website during the activity, and in the process of building momentum for the Internet cafe, strengthen the public image and popularity of the website among the social crowd in a timely manner, laying the foundation for future large-scale publicity and establishing a good reputation. Base. Winning the approval of the Internet cafe for this website and the Internet cafe media company, and using word of mouth from Internet cafe operators to promote it on a large scale.
Activity overview:
1 Use Internet cafes to publish details of election campaigns. (Including time, place, conditions, qualifications, registration details, etc.);
2 Design printed leaflets and post them in Internet cafes and crowded places;
3. Place advertisements on the website and partner websites to build momentum;
4. Conduct a one-week simple preliminary competition to attract the attention and attention of Internet users, causing the audience to recognize the Internet cafe’s election activities and website promotion activities, which are many and innovative;
5 Organize a jury to assess and score the participating teams. (Including multiple assessments on body shape, appearance, talent display, game display, understanding of Internet cafes and games, etc.);
6 Finally, there is the final. The winner will be rewarded with Internet cafe vouchers, a reward for posting an Internet cafe star poster with his name and appearance in the Internet cafe, an exclusive interview reward for the website, a reward for website homepage promotion, etc...
Note: The competition is divided into three stages: elimination preliminary round, selection semi-final and final.
5 SEO optimization
For small and medium-sized websites, 80%-90% or more of the traffic comes from search engines. When customers are looking for us through search engines, how do we seize the opportunity? Improve our rankings in Google and Baidu so that customers who are looking for us can find us. This requires SEO optimization of the website to obtain good keyword rankings and Get traffic. The SEO process of a general website is roughly as follows:
1. Find and determine your keywords
Finding and determining your keywords is an important step in SEO! Determine your keywords by understanding your users and their habits when searching for your services.
Two general methods:
1. Imagine yourself as a customer and what keywords he would enter when searching for your product.
2. Search for words related to the main keyword through Baidu related keywords.
Determine the target words (generally 3-6 keywords), and research keywords with high index and low competition can bring great benefits to the website.
2 Enhance content
Always remember that the value to users is the soul of the website. You can appropriately bold the keywords in the content, change the color, and appear in the content title, meta tags and alt tags of the pictures.
3 Internal links and external links (external links are king)
External links play a very significant and important role in search engine ranking and inclusion. Internal links let search engines know what you think is important on your website, and external links let search engines think which of your pages are important to everyone.
4. Analyze the statistical sources, further clarify the keywords based on the data, and loop back to the first step.
Statistical tools help you understand work progress and gain a clearer understanding of your business situation. Understand the origin of keywords through statistics, further enhance content and internal links, and thereby stabilize rankings.
Related tools: webmaster statistics, 51.la, yahoo statistics, google analytics.
5. Media PR
1 Traditional media public relations
Using buses in Wuhan as a carrier, the news about the website’s online operation was released. At the same time, we will follow up with magazines such as "First Life" and "Greater Wuhan" and intersperse the website content with some introductions to Wuhan's travel features. For example, when introducing a theme Internet cafe in Wuhan, or other similar news, you can take the opportunity to promote this website. Strengthen website brand promotion, website concept declaration, etc.
2 networking reception
No one stipulates that Internet cafes must be low-end, just like mid- to high-end Internet cafes can be popular. Entrepreneurs from Internet cafes and related industries in Wuhan can be invited to our social reception, even if they are just making non-staple food. When holding a business networking reception, you can invite some artists as guests at the reception, which can create a good atmosphere for the reception. During the reception, the latest Internet cafe business concepts can be promoted to attendees, and cooperation and exchanges between Internet cafes and Internet cafes and related industries can be strengthened. Let the attendees recognize from the bottom of their hearts that this website and this Internet cafe media are trustworthy and can add value to everyone's interests. Holding a business networking reception can effectively enhance the visibility of the website and pave the way for future business operations of the website.
Postscript: This is the first time I write a specific promotion plan for a website, and I always feel that there are many shortcomings. But there is always a first time for everything. Even though it is not very good, it is still the result of five hours. Any corrections are welcome.