Today, blogs have actually differentiated in use and purpose. One type is a diary, which is purely for recording life and displaying certain content. The other type is marketing. Some people think that the so-called marketing blog refers to a blog that sells goods or introduces money-making blogs. This is obviously a misunderstanding. In fact, blogs that hope to gain income or gain fame through blogging and derive value from it can be regarded as marketing blogs.
Soft articles refer to paying bloggers to write sponsored topics. Of course, it is no surprise that soft articles also appear on various websites and traditional media. For a long time, the role of soft articles on blogs has been regarded by many blog researchers as a harm to blogs. Some people think blogging is a wonderful thing, but soft articles will ruin this young media. I beg to differ. When you think about blogging becoming a media, advertising is also a message from a media perspective. Then blog marketing has become its main component. Soft articles have also become an indispensable component of blog marketing.
Opponents believe that soft articles are a harm to readers. However, the blog itself is a carrier for the author to spread certain information, and the same is true for soft articles. Those who sell fake medicines will always be punished, and the same goes for those who promote fake medicines. Blog media cannot be given a stronger sense of responsibility just because it is a new media form. There is no need to doubt the reader's ability to recognize advertisements, not to mention that when authors write soft articles, most of them will indicate that they are topic advertisements. This is a relatively popular method on Chinese blogs. On the other hand, this is also a responsibility to the readers.
On the one hand, soft articles provide merchants with an opportunity to showcase their products; on the other hand, they provide bloggers with a way to make money. Why not.
On the other hand. According to the data provided by some bloggers who make more profits, soft articles only account for a small part of the profits. Compared with selling links and products, the price of soft articles is negligible.
More blog experts believe that the most effective way to make money from blogs in the future is blogs with the theme of selling goods and services, although there may be fewer blogs of this type. If you can achieve profits through soft articles and make blogs more interesting to stick to blogging, soft articles may not necessarily destroy blogs.