I wrote some experience myself, I hope it can be helpful to new webmasters.
After half a year of SEO learning and practice, I have summarized some experience in SEO keyword ranking. There is no SEO master. Only by constantly following the rhythm of search engines can we not fall behind. I am not a special expert. I only have a personal blog ( www.zjseo.org ) and a Zhejiang Xiaocai SEO training information website. I only publish some personal suggestions based on personal experience.
Webmasters with a little knowledge of SEO should understand the importance of external incoming links to a website’s search engine weight. The main reason why websites with the same keywords as yours can be ranked in front of you is not how well their pages are optimized, but that they have high-quality or massive external incoming links. I personally feel that three points of keyword ranking depends on optimization and seven points on external links.
First of all, pay attention to a few points: try to use your own keywords in friendly links; the information on the site must be consistent with the friendly link text; the link text should be diverse; exchange homepage links; check whether the other party is a fake link; the server must be stable!
What is "high quality"?
The PR value you have been looking for is a reflection of quality. It is beneficial to find websites with a PR value greater than or equal to yours as friendly links (of course, if it is a real PR). But this is not completely correct. PR value is the criterion for judging Google. If you focus on Baidu, it is a good reference standard. After all, the difference between Baidu and Google is still "quite big".
PR is not the only one, the number of links exported by friendly link websites also has certain requirements. If a PR4 site has 40 friendly links, it may not give you better weight in search engines than a PR2 site with only 10 friendly links. Therefore, you have to weigh it yourself, and don't be overjoyed and exchange links with sites with higher PR than yourself. Secondly, many websites with high PR have actually been demoted by GOOGLE, but this does not affect the weight points they give you. However, if they are demoted by Baidu, you should not give up the link (unless you only do GOOGLE rankings).
When recruiting friendly links, many webmasters will check the number of included sites of the other party. Indeed, the number of included links can tell whether a site is popular with search engines. However, I have my own opinion. Many webmasters do not accept that Baidu only includes the home page. In fact, including the home page does not mean that the site has no weight. My site only included the home page for a long time, but the keyword rankings were once ranked On the first page, retaining only the homepage is generally a sign of entering the search engine observation and review period, which does not mean complete plucking and K-station; of course, if the site only includes the homepage, and the snapshot keywords are not normal, it should be considered separately. Therefore, I think that as long as the homepage of the other party's website is included, the snapshot is updated normally, and relevant keywords can be retrieved, links can be exchanged.
The effect of exchanging friendly links with old sites is good. Someone on the Internet has said this, because sites that have been around for a long time are often sites that have passed the search engine review period. If it still maintains a good keyword ranking, it means that its weight is high and stable. Exchanging links with such a site will definitely get twice the result with half the effort. Of course, the Alexa ranking and PR value of this type of site will not be low, but there are also some old sites with a PR of 0. If you focus on Baidu, you can ignore the PR. It is somewhat difficult to link to excellent websites, so this is something to consider when reaching a higher level of friendly links.
The final reminder is to try to make friendly links with regular websites and avoid some sensitive words as much as possible to nip them in the bud. Just because a linked site is not K now does not mean it will not be K tomorrow, so you will avoid being implicated.
What is "massive"?
A problem that friends who build new websites encounter is that in the process of trying every means to find friendly links, almost no old website will be willing to do a loss-making transaction with you. If you own a website with PR4, would you exchange it with a new website that has single-digit inclusions and no PR? Even if you give money, you should consider it. Usually you can only start from scratch.
New site and new site link. This should be easier, and mutual equality should be acceptable. But when making a link, at least the other party's homepage must be included, and the snapshot must not be seriously abnormal. Some people like to add twenty or thirty friendly links at once, which is really cool, but what I want to say is that Baidu and Google will not have time to digest it, and your ranking will fluctuate. The effect of doing this is far less than adding 1 or 2 friendships every day. Good link.
At the beginning, the number of friendly links will be relatively large, and the results of doing this for a new website are quite good. Personally, I think you can export more friendly links on the homepage at the beginning, replacing quality with quantity, but not so many that it is scary. I have seen one with more than 200 friendly links, and I don’t think his ranking is that good. Generally, it should not exceed 40, and you can gradually reduce it later to increase quality links.
Another “massive” method is “anchor text” links. For example, a friendly link can increase your weight by 1 point, and an anchor sub-link can also increase your weight by at least 0.1 points. Although it is small, it can increase your traffic. When you cannot get good friendly links, or the friendly links are saturated, it is a good way to publish anchor sub-links in various forum articles. However, do not publish too many at once, and the anchor sub-links must be diversified.
Pay special attention to the key points!
There is no such thing as getting fat in one go, and the same is true for SEO optimization rankings. Be sure to control the speed when you add external links. You can think of the number of external links that search engines see as a uniformly rising curve in rectangular coordinates. Do not increase the number of external links in a certain period of time, as this can easily turn into a curve and be regarded as a cheating penalty by search engines (from personal experience, I feel that GOOGLE is particularly sensitive in this regard). The best way is to add an external link and then add it after it is indexed by search engines. This is the safest method.
The article comes from: SEOWHY and Zhejiang Xiaocai SEO training information station (http://www.0579seo.com). I am happy for everyone to repost it.